INSIDERADIO.COM
December 1, 2005
 
The Inside Story with Mike Kinosian: Talk tumbles, Adult hits arrives - the Summer book.
 
Summertime Stats And Stories

Succumbing to Tryptophan-induced logy-ness this Thanksgiving weekend would have been easy - but instead, the extra time was put to non-stop use to satisfy an intense craving about exactly what happened in the summer book.

As you digest the following spread, it’s important to keep in mind several key ingredients.

All facts and figures are based on 12+-Summer (2005) Arbitron information from the Top 50 markets - excluding No. 13 Puerto Rico and No. 46 New Orleans.

In order to be considered, stations had to register at least a 1.0 share (12+) this summer, and all comparisons are to summer 2004.

Most Essential Nugget
Once the dust settled, approximately 1100 stations met my requirements.

After poring through all the data, it all boiled down to this: 45% notched summer-summer improvement; 48% were down; and 7% were flat.

Fluctuations By Market
Take a look at how each Top 50 market performed compared to last summer’s 12+ info.

Markets are arranged in descending order of 12+-improvement.

Pittsburgh, Cleveland and Houston boasted instances where at least six of every 10 stations witnessed year-to-year (12+) growth.

Only St. Louis managed to turn in an identical number of ups/downs and no stations remaining the same.

Up Down Flat Market
63% 26% 11% Pittsburgh
61% 28% 11% Cleveland
60% 36% 4% Houston
58% 32% 10% Charlotte
54% 38% 8% Sacramento
53% 47% 0% Riverside
53% 47% 0% Orlando
53% 42% 5% Austin
53% 42% 5% Greensboro
52% 44% 4% Boston
52% 44% 4% Miami
50% 37.5% 12.5% Dallas
50% 50% 0% St. Louis
50% 40% 10% Cincinnati
50% 45% 5% Memphis
48% 48% 4% New York City
48% 48% 4% Baltimore
48% 44% 8% Portland
47% 37% 16% Milwaukee
47% 50% 3% West Palm Beach
47% 41% 12% Hartford
46% 42% 12% Phoenix
45% 55% 0% Chicago
45% 50% 5% Minneapolis
45% 55% 0% Indianapolis
44% 48% 8% Houston
44% 50% 6% Jacksonville
43% 54% 3% San Diego
43% 57% 0% Kansas City
43% 57% 0% San Antonio
42% 58% 0% Atlanta
42% 46% 12% Long Island
41% 44% 15% San Francisco
41% 45% 14% Columbus
40% 50% 10% San Jose
40% 60% 0% Middlesex
40% 47% 13% Raleigh
39% 48% 13% Philadelphia
38% 48% 14% Washington
37.5% 62.5% 0% Tampa
36% 60% 4% Salt Lake City
36% 52% 12% Providence
36% 55% 9% Las Vegas
33% 54% 13% Denver
32% 61% 7% Seattle
32% 63% 5% Nashville
24% 52% 24% Los Angeles
24% 71% 5% Norfolk

Market Snapshots
By market rank order, here’s a quick overview of which stations grew and which went in the opposite direction (12+) this summer.

1 New York: Adult Contemporary WNEW-FM (+0.7) and Adult Hits WCBS-FM (-2.1).

• A trio of ACs - including Clear Channel market leader “Lite-FM,” WLTW - is up and combines for 9.1 shares.

2 Los Angeles: Hispanic Urban KXOL-FM (+2.8) and Urban Contemporary KKBT-FM (-1.1).

• Regional Mexican has 10.3 shares from No. 7 KLAX-FM; No. 8 KSCA-FM; and No. 10 KBUA-FM & KBUE-FM.

3 Chicago: Hispanic Urban WVIV-FM & WVIX-FM (+1.3) and Urban Contemporary WPWX-FM (-1.2).

• Talk (11.8 shares) is the big format, but WGN-AM, WLS-AM and WCKG-FM are all down.

4 San Francisco: Regional Mexican KRZZ-FM (+1.5) and Regional Mexican KSOL-FM & KSOQ-FM (-1.8).

• Four Talkers have at least a 1.0-share, but only No. 1 KGO-AM (+0.3) gains.

5 Dallas: Spanish Oldies KEGL-FM (+1.4) and CHR/Rhythmic KBFB-FM (-1.8).

• Country, Regional Mexican and Talk each have three representatives.

6 Philadelphia: Urban WRNB-FM (+3.5) and Urban AC WDAS-FM (-1.9).

• Oldies WOGL-FM and WPEN-AM (which transitioned to Sports in October) combine for a 1.8 loss.

7 Houston: Regional Mexican KJOJ-FM & KTJM-FM (+0.9) and Spanish Contemporary KOVE-FM (-1.1).

• Three of the four Regional Mexican outlets improve, but Univision’s “Estereo Latino” KLTN-FM (-0.3) has the best rank (No. 3).

8 Washington: Tropical WLZL-FM (+1.5) and CHR/Rhythmic WPGC-FM (-0.7).

• One of the country’s strongest Urban AC battles is between WMMJ-FM and WHUR-FM.

9 Boston: Adult Standards WJIB-AM (+0.8) and Active Rock WAAF-FM (-1.2).

• Triple A gains 0.4 with No. 17 WBOS-FM and loses 0.3 with No. 22 WVFM-FM & WXRV-FM.

10 Detroit: Urban Oldies WDMK-FM (+1.7) and Urban AC WMXD-FM (-1.7).

• Urban Contemporary (9.6 shares) is up (No. 2 WJLB-FM, +0.3); down (No. 14 WHTD-FM, -0.4); and flat (No. 22 WGPR-FM).

11 Atlanta: Urban Contemporary WVEE-FM (+1.6) and Talk WSB-AM (-2.4).

12 Miami: Spanish Oldies WCMQ-FM (+1.7) and Spanish Contemporary WRMA-FM (-1.2).

14 Seattle: Adult Hits KJAQ-FM (+1.9) and Talk KTTH-AM (-1.5).

15 Phoenix: Spanish Contemporary KVIB-FM (+1.8) and Talk KFYI-AM (-0.8).

16 Minneapolis: Country KEEY-FM (+1.7) and Talk KSTP-AM (-2.2).

17 San Diego: Adult Contemporary KYXY-FM (+1.1) and Talk KOGO-AM and Talk KFMB-AM (both –1.2).

18 Long Island: Oldies WBZO-FM (+1.8) and Adult Hits WCBS-FM (-1.9).

19 St. Louis: Adult Hits WARH-FM (+4.1) and Oldies KLOU-FM (-1.2).

20 Baltimore: Country WPOC-FM and Active Rock WIYY-FM (both +0.7) and Talk WBAL-AM (-1.5).

21 Tampa: Country WQYK-FM (+1.6) and Talk WFLA-AM (-1.1).

22 Denver: Regional Mexican KBNO-FM (+1.4) and Hispanic Urban KMGG-FM (-1.2).

23 Pittsburgh: Country WDSY-FM (+1.5) and Adult Contemporary WLTJ-FM and Rock WRKZ-FM (both –1.3).

24 Portland: Talk KKAD-AM (+1.5) and Hot AC KRSK-FM and Classic Hits KRVO-FM (both –0.8).

25 Cleveland: Talk WHK-AM, Hot AC WMVX-FM and Gospel WJMO-AM (all +0.8) and Classic Rock WNCX-FM (-2.4).

26 Sacramento: Rock KRXQ-FM (+1.8) and 80s KXCL-FM (-1.3).

27 Cincinnati: Rhythmic Oldies WMOJ-FM (+1.3) and Talk WKRC-AM and Urban Contemporary WIZF-FM (both –1.2).

28 Riverside: Adult Hits KCBS-FM (+1.7) and CHR/Rhythmic KWIE-FM (-1.5).

29 Kansas City: Adult Hits KCJK-FM (+2.7) and Urban Contemporary KPRS-FM (-1.4).

30 San Antonio: Rhythmic Oldies KTFM-FM (+4.6) and Oldies KONO AM & FM (-1.2).

31 Salt Lake City: Alternative KXRK-FM (+2.1) and Adult Contemporary KBEE-FM (-1.8).

32 Milwaukee: Classic Rock WQBW-FM (+2.1) and CHR/Pop WXSS-FM (-1.7).

33 San Jose: Mexican Oldies KSJO-FM (+3.4) and Regional Mexican KSOL-FM & KSQL-FM (-3.2).

34 Providence: Sports WEEI AM & FM (+2.4) and Oldies WWBB-FM (-2.0).

35 Columbus: CHR/Pop WNCI-FM (+1.6) and Urban Contemporary WCKX-FM (-0.9).

36 Charlotte: Gospel WPZS-FM (+3.7) and Urban Contemporary WPEG-FM (-2.8).

37 Middlesex-Somerset-Union: Hispanic Urban WCAA-FM & WZAA-FM (+2.3) and Adult Hits WCBS-FM (-1.3).

38 Las Vegas: Spanish Oldies KWID-FM (+2.1) and Active Rock KOMP-FM (-1.8).

39 Orlando: Adult Contemporary WMGF-FM (+1.4) and CHR/Rhythmic WJHM-FM (-1.7).

40 Norfolk: Country WGH-FM (+2.6) and Adult Contemporary WWDE-FM (-1.4).

41 Indianapolis: Classic Rock WKLU-FM (+4.0) and Adult Hits WJJK-FM (-2.5).

42 Austin: Urban Contemporary KXBT-FM (+2.9) and CHR/Rhythmic KDHT-FM (-2.2).

43 Raleigh: Rock WBBB-FM (+1.0) and Talk WPTF-AM (-1.1).

44 Nashville: Urban Contemporary: WUBT-FM (+4.4) and Classic Rock WNRQ-FM (-2.0).

45 Greensboro: Alternative WEND-FM (+1.0) and Rock WVBZ-FM and 80s WTHZ-FM (both –0.9).

47 West Palm Beach: Adult Contemporary WRLX-FM (+1.8) and Adult Contemporary WEAT-FM (-2.5).

48 Memphis: Adult Contemporary WRVR-FM (+3.2) and Urban AC WDIA-AM and Talk WREC-AM (both –1.7).

49 Jacksonville: Country WGNE-FM (+1.5) and Alternative WPLA-FM (-1.0).

50 Hartford: Urban Contemporary WPHH-FM (+1.2) and CHR/Rhythmic WZMX-FM (-2.1).

Greatest Gainers
With Border Media’s Rhythmic Oldies KTFM/San Antonio leading the way, the following Top 50 Market stations gained at least 1.5 (12+) shares from last summer.

+4.6 KTFM/San Antonio Rhythmic Oldies
+4.4 WUBT/Nashville Urban Contemporary
+4.1 WARH/St. Louis Adult Hits
+4.0 WKLU/Indianapolis Classic Rock
+3.7 WPZS/Charlotte Gospel
+3.5 WRNB/Philadelphia Urban AC
+3.4 KSJO/San Jose Mexican Oldies
+3.3 WRQQ/Nashville Oldies
+3.2 WRVR/Memphis Adult Contemporary
+3.1 WPPZ/Philadelphia Gospel
+2.9 WLHK/Indianapolis Country
+2.9 KXBT/Austin Urban Contemporary
+2.8 KXOL/Los Angeles Hispanic Urban
+2.8 WIBT/Charlotte CHR/Rhythmic
+2.7 KCJK/Kansas City Adult Hits
+2.6 WGH/Norfolk Country
+2.4 WEEI AM & FM/Providence Sports
+2.4 WPYA/Norfolk Adult Hits
+2.4 WEGR/Memphis Classic Rock
+2.3 WCAA & WZAA/Middlesex Hispanic Urban
+2.1 KXRK/Salt Lake City Alternative
+2.1 WQBW/Milwaukee Classic Rock
+2.1 KWID/Las Vegas Spanish Oldies
+1.9 KJAQ/Seattle Adult Hits
+1.8 KCBS-FM/Los Angeles Adult Hits
+1.8 KEGL/Dallas Spanish Oldies
+1.8 KNBQ/Seattle Country
+1.8 KVIB/Phoenix Spanish Contemporary
+1.8 WBZO/Long Island Oldies
+1.8 KRXQ/Sacramento Rock
+1.8 KGO/San Jose** Talk
+1.8 WKKB/Providence Tropical
+1.8 WRLX/West Palm Beach Adult Contemporary
+1.7 WDMK/Detroit Urban Oldies
+1.7 WCMQ/Miami Spanish Oldies
+1.7 KEEY/Minneapolis Country
+1.7 KCBS-FM/Riverside** Adult Hits
+1.7 WMIL/Milwaukee Country
+1.7 KXXS/Austin Spanish Contemporary
+1.7 WCJK/Nashville Adult Hits
+1.6 WVEE/Atlanta Urban Contemporary
+1.6 WFUS/Tampa Country
+1.6 KBAY/San Jose Adult Contemporary
+1.6 WNCI/Columbus CHR/Pop
+1.5 KRZZ/San Francisco Regional Mexican
+1.5 WBEN/Philadelphia Adult Hits
+1.5 WLZL/Washington Tropical
+1.5 WLTM/Atlanta Adult Contemporary
+1.5 KXXT/Phoenix Talk
+1.5 WAXQ/Long Island** Classic Rock
+1.5 KATZ-FM/St. Louis Urban Contemporary
+1.5 WDSY/Pittsburgh Country
+1.5 KKAD/Portland Talk
+1.5 KROM/San Antonio Regional Mexican
+1.5 WGNE/Jacksonville Country

Good News For Adult Hits
Precisely 11% of stations managing summer-summer (12+) improvement did so by at least 1.5 shares.

Adult Hits and Country were the most prolific formats with eight stations each.

The “Play Anything” format representatives included +4.1 WARH/St. Louis; +2.7 KCJK/Kansas City; +2.4 WPYA/Norfolk; +1.9 KJAQ/Seattle; +1.8 KCBS-FM/Los Angeles; +1.7 KCBS-FM/Los Angeles (again) – this time in the Riverside book; +1.7 WCJK/Nashville; and +1.5 WBEN/Philadelphia.

Country’s noteworthy summer winners were: +2.9 WLHK/Indianapolis; +2.6 WGH/Norfolk; +1.8 KNBQ/Seattle; +1.7 KEEY/Minneapolis; +1.7 WMIL/Milwaukee; +1.6 WFUS/Tampa; +1.5 WDSY/Pittsburgh; and +1.5 WGNE/Jacksonville.

Formats with four stations apiece were Adult Contemporary (+3.2 WRVR/Memphis, +1.8 WRLX/West Palm Beach, +1.6 KBAY/San Jose and +1.5 WLTM/Atlanta); Classic Rock (+4.0 WKLU/Indianapolis, +2.4 WEGR/Memphis, +2.1 WQBW/Milwaukee and +1.5 WAXQ/New York - in the Long Island book); and Urban Contemporary (+4.4 WUBT/Nashville, +2.9 KXBT/Austin, +1.6 WVEE/Atlanta and +1.5 KATZ-FM/St. Louis).

Coming in with three selections each were Spanish Oldies (+2.1 KWID/Las Vegas, +1.8 KEGL/Dallas and +1.7 WCMQ/Miami) and Talk (+1.8 KGO/San Francisco – in the San Jose book, 1.5 KXXT/Phoenix and +1.5 KKAD/Portland).

With two stations each were: Gospel; Hispanic Urban; Oldies; Regional Mexican; Spanish Contemporary; and Tropical.

Formats supplying qualifying stations with one station each were: Alternative; CHR/Pop; CHR/Rhythmic; Mexican Oldies; Rhythmic Oldies; Rock; Sports; Urban AC; and Urban Oldies.

Largest Losses
These Top 50 Market facilities lost 1.5 or more (12+) shares from last summer.

-1.5 KTTH/Seattle Talk
-1.5 WBAL/Baltimore Talk
-1.5 KWIE/Riverside CHR/Rhythmic
-1.5 KSL-FM/Salt Lake City Talk
-1.5 KISF/Las Vegas Regional Mexican
-1.5 WIBC/Indianapolis Talk
-1.6 KYLD/San Jose** CHR/Rhythmic
-1.6 WBRU/Providence Alternative
-1.6 WMBX/West Palm Beach CHR/Rhythmic
-1.7 WMXD/Detroit Urban AC
-1.7 WXSS/Milwaukee CHR/Pop
-1.7 WJHM/Orlando CHR/Rhythmic
-1.7 WJXA/Nashville Adult Contemporary
-1.7 WDIA/Memphis Urban AC
-1.7 WREC/Memphis Talk
-1.7 WDRC-FM/Hartford Classic Hits
-1.8 KSOL & KSOQ/San Francisco Regional Mexican
-1.8 KBFB/Dallas CHR/Rhythmic
-1.8 KBEE/Salt Lake City Adult Contemporary
-1.8 WWLI/Providence Adult Contemporary
-1.8 KOMP/Las Vegas Active Rock
-1.8 WFMS/Indianapolis Country
-1.8 WSIX/Nashville Country
-1.9 WDAS-FM/Philadelphia Urban AC
-1.9 WCBS-FM/Long Island** Adult Hits
-2.0 WWBB/Providence Oldies
-2.0 WNRQ/Nashville Classic Rock
-2.1 WCBS-FM/New York Adult Hits
-2.1 KLBJ-AM/Austin Talk
-2.1 WZMX/Hartford CHR/Rhythmic
-2.2 KSTP-AM/Minneapolis Talk
-2.2 KDHT/Austin CHR/Rhythmic
-2.4 WSB-AM/Atlanta Talk
-2.4 WNCX/Cleveland Classic Rock
-2.5 WJJK/Indianapolis Adult Hits
-2.5 WEAT/West Palm Beach Adult Contemporary
-2.8 WPEG/Charlotte Urban Contemporary
-3.2 KSOL & KSOQ/San Jose** Regional Mexican

Talk Tumbles
There were more overall (12+) declines than advances this summer, however, only 7% of those losses were by at least 1.5 shares.

Talk took the biggest hit, as witnessed by: -1.5 KTTH/Seattle; -1.5 WBAL/Baltimore; -1.5 KSL-FM/Salt Lake City; -1.5 WIBC/Indianapolis;
-1.7 WREC/Memphis; -2.1 KLBJ-AM/Austin; -2.2 KSTP-AM/Minneapolis; and -2.4 WSB-AM/Atlanta.

CHR/Rhythmic was close behind with seven stations: -1.5 KWIE/Riverside; -1.6 KYLD/San Jose**; -1.6 WMBX/West Palm Beach;
-1.7 WJHM/Orlando; -1.8 KBFB/Dallas; -2.1 WZMX/Hartford; and -2.2 KDHT/Austin.

The third-best gainer - Adult Contemporary - also saw the third worst collective erosion: -1.7 WJXA/Nashville; -1.8 KBEE/Salt Lake City; -1.8 WWLI/Providence; and -2.5 WEAT/West Palm Beach.

With a trio of stations each in this category are Adult Hits (-2.1 WCBS-FM/New York, -2.5 WJJK/Indianapolis and -1.9 WCBS-FM/New York – in the Long Island book); Regional Mexican (-1.5 KISF/Las Vegas, -1.8 KSOL & KSOQ/San Francisco and -3.2 KSOL & KSOQ/San Francisco – appearing in the San Jose book); and Urban AC (-1.7 WMXD/Detroit, -1.7 WDIA/Memphis and -1.9 WDAS-FM/Philadelphia).

Classic Rock and Country placed two outlets each, while Active Rock, Alternative, CHR/Pop, Classic Hits, Oldies and Urban Contemporary were represented with one station apiece.

We’re No. 1!
These stations scored the No. 1 slot (12+) in their respective markets this summer.

01 WLTW/New York Adult Contemporary 5.8
02 KIIS & KVVS/Los Angeles CHR/Pop 4.4
03 WGN/Chicago Talk 6.1
04 KGO/San Francisco Talk 6.4
05 KKDA/Dallas Urban Contemporary 5.9
06 KYW/Philadelphia News 6.3
07 KBXX/Houston CHR/Rhythmic 5.9
08 WMMJ/Washington Urban AC 7.0
09 WBZ/Boston News-Talk 6.8
10 WVMV/Detroit Smooth Jazz 5.6
11 WSB-AM/Atlanta Talk 9.2
12 WHQT/Miami Urban AC 6.4
14 KMPS/Seattle Country 6.1
15 KFYI/Phoenix Talk 5.3
16 WCCO/Minneapolis Talk 9.2
17 KYXY/San Diego Adult Contemporary 4.6
18 WALK/Long Island Adult Contemporary 6.2
19 KMOX/St. Louis Talk 10.8
20 WPOC/Baltimore Country 9.5
21 WDUV/Tampa Adult Contemporary 9.4
22 KYGO/Denver Country 6.9
23 KDKA/Pittsburgh Talk 8.9
24 KUPL/Portland Country 5.7
25 WMJI/Cleveland Oldies 8.7
26 KFBK/Sacramento Talk 8.6
27 WLW/Cincinnati Talk 10.5
28 KGGI/Riverside CHR/Rhythmic 6.6
29 KBEQ/Kansas City Country 6.1
30 KBBT/San Antonio CHR/Rhythmic 6.7
31 KSL-AM/Salt Lake City Talk 7.0
32 WTMJ/Milwaukee Talk 9.6
33 KGO/San Jose** Talk 8.3
34 WHJY/Providence Rock 6.2
35 WNCI/Columbus CHR/Pop 10.2
36 WPEG/Charlotte Urban Contemporary 6.2
37 WLTW/Middlesex** Adult Contemporary 6.0
38 KWNR/Las Vegas Country 8.6
39 WMGF/Orlando Adult Contemporary 8.1
40 WGH/Norfolk Country 8.4
41 WFMS/Indianapolis Country 10.1
42 KASE/Austin Country 6.6
43 WQDR/Raleigh Country 8.8
44 WUBT/Nashville Urban Contemporary 8.9
45 WTQR/Greensboro Country 10.2
47 WEAT/West Palm Beach Adult Contemporary 5.3
48 WHAL/Memphis Gospel 7.7
49 WOKV/Jacksonville Talk 8.2
50 WRCH/Hartford Adult Contemporary 10.7

No. 1 By Format
Notwithstanding the earlier mention that several within its ranks suffered noticeable summer-summer dips, Talk placed the most No. 1s (13).

Country managed to be runner-up, despite the fact only two of its 11 No. 1s came from the Top 20.

The typical Top 50 Market Talk station that was No. 1 12+ this summer had an 8.3 in that demo. That’s approximately 11% better than the average of all Top 50 Market summer No. 1s.

Format #1s Ave. 12+ Share
Talk 13 8.3
Country 11 7.9
Adult Contemporary 8 7.0
CHR/Rhythmic 3 6.4
Urban Contemporary 3 7.0
CHR/Pop 2 7.3
Urban AC 2 6.7
Gospel 1 7.7
News 1 6.3
News-Talk 1 6.8
Smooth Jazz 1 5.6
Oldies 1 8.7
Rock 1 6.2

Second Helping
Often overlooked are stations that place second, but that won’t happen here.

Those accomplishing that feat in the Top 50 markets this summer (12+) are proudly noted below.

01 WRKS/New York Urban AC 5.5
02 KLVE/Los Angeles Spanish Contemporary 4.2
02 KXOL/Los Angeles Hispanic Urban 4.2
03 WGCI-FM/Chicago Urban Contemporary 5.9
04 KMEL/San Francisco CHR/Rhythmic 5.1
05 KESS/Dallas Regional Mexican 4.5
06 WBEB/Philadelphia Adult Contemporary 5.2
07 KMJQ/Houston Urban AC 5.6
08 WPGC-FM/Washington CHR/Rhythmic 6.6
09 WEEI AM & FM/Boston Sports 6.6
10 WJLB/Detroit Urban Contemporary 5.2
10 WJR/Detroit Talk 5.2
11 WVEE/Atlanta Urban Contemporary 9.0
12 WCMQ/Miami Spanish Oldies 5.9
14 KUBE/Seattle CHR/Rhythmic 4.8
15 KOOL/Phoenix Oldies 5.2
16 KQRS/Minneapolis Classic Rock 8.1
17 KSON & KSOQ/San Diego Country 4.1
18 WABC/Long Island** Talk 4.5
19 WARH/St. Louis Adult Hits 6.6
20 WERQ/Baltimore Urban Contemporary 9.0
21 WQYK/Tampa Country 5.9
22 KOA/Denver Talk 5.9
23 WDVE/Pittsburgh Classic Rock 8.3
24 KWJJ/Portland Country 5.3
25 WTAM/Cleveland Talk 8.1
26 KNCI/Sacramento Country 5.5
27 WUBE/Cincinnati Country 6.4
28 KFI/Riverside** Talk 6.5
29 KMBZ/Kansas City Talk 5.9
30 KISS/San Antonio Active Rock 6.3
31 KSFI/Salt Lake City Adult Contemporary 5.9
32 WMIL/Milwaukee Country 7.5
33 KSJO/San Jose Mexican Oldies 5.2
34 WCTK/Providence Country 5.7
34 WPRO-FM/Providence CHR/Pop 5.7
35 WCOL/Columbus Country 7.8
36 WNKS/Charlotte CHR/Pop 5.9
37 WIXM & WKXW/Middlesex** Talk 4.8
38 KMXB/Las Vegas Hot AC 6.4
39 WWKA/Orlando Country 6.4
40 WOWI/Norfolk Urban Contemporary 6.6
41 WFBQ/Indianapolis Classic Rock 8.8
42 KVET/Austin Country 5.9
43 WQOK/Raleigh Urban Contemporary 7.4
44 WCJK/Nashville Adult Hits 8.0
45 WQMG/Greensboro Urban AC 7.9
47 WMBX/West Palm Beach CHR/Rhythmic 4.8
48 WHRK/Memphis Urban Contemporary 7.1
49 WEJZ/Jacksonville Adult Contemporary 7.2
50 WTIC-AM/Hartford Talk 9.5

No. 2 By Format
Country unseats Talk for the top spot, while Urban Contemporary advances to third.

Talk is either first or second in three of the Top Ten markets and in 11 of the Top 25.

Format #1s Ave. 12+ Share
Country 10 6.0
Talk 8 6.3
Urban Contemporary 7 7.1
CHR/Rhythmic 4 5.3
Adult Contemporary 3 6.1
Classic Rock 3 8.4
Urban AC 3 6.3
Adult Hits 2 7.3
CHR/Pop 2 5.8
Active Rock 1 6.3
Hispanic Urban 1 4.2
Hot AC 1 6.4
Mexican Oldies 1 5.2
Oldies 1 5.2
Regional Mexican 1 4.5
Spanish Contemporary 1 4.2
Spanish Oldies 1 5.9
Sports 1 6.6

How Tight?
The distance that No. 1 Infinity Talker KMOX/St. Louis (4.2 shares) and Clear Channel Talk outlet WLW/Cincinnati (4.1 shares) enjoy between their respective market second-place finishers is considerably more than the Top 50 Market average.

It was customary this summer that the No. 2 station in a Top 50 market trailed the pacesetter by 1.17 shares.

The typical leading station held a 7.51 – 6.34 advantage.

The closest (12+) races for No. 1 this summer were in Phoenix and Riverside.

No.1 No. 2 Diff
St. Louis 10.8 6.6 4.2
Cincinnati 10.5 6.4 4.1
Tampa 9.4 5.9 3.5
Sacramento 8.6 5.5 3.1
San Jose 8.3 5.2 3.1
Columbus 10.2 7.8 2.4
Greensboro 10.2 7.9 2.3
Las Vegas 8.6 6.4 2.2
Milwaukee 9.6 7.5 2.1
Norfolk 8.4 6.6 1.8
Long Island 6.2 4.5 1.7
Orlando 8.1 6.4 1.7
Dallas 5.9 4.5 1.4
Raleigh 8.8 7.4 1.4
San Francisco 6.4 5.1 1.3
Seattle 6.1 4.8 1.3
Indianapolis 10.1 8.8 1.3
Middlesex 6.0 4.8 1.2
Hartford 10.7 9.5 1.2
Philadelphia 6.3 5.2 1.1
Minneapolis 9.2 8.1 1.1
Salt Lake City 7.0 5.9 1.1
Denver 6.9 5.9 1.0
Jacksonville 8.2 7.2 1.0
Nashville 8.9 8.0 0.9
Austin 6.6 5.9 0.7
Pittsburgh 8.9 8.3 0.6
Cleveland 8.7 8.1 0.6
Memphis 7.7 7.1 0.6
Miami 6.4 5.9 0.5
San Diego 4.6 4.1 0.5
Baltimore 9.5 9.0 0.5
Providence 6.2 5.7 0.5
West Palm 5.3 4.8 0.5
Washington 7.0 6.6 0.4
Detroit 5.6 5.2 0.4
Portland 5.7 5.3 0.4
San Antonio 6.7 6.3 0.4
New York 5.8 5.5 0.3
Houston 5.9 5.6 0.3
Charlotte 6.2 5.9 0.3
Los Angeles 4.4 4.2 0.2
Chicago 6.1 5.9 0.2
Boston 6.8 6.6 0.2
Atlanta 9.2 9.0 0.2
Kansas City 6.1 5.9 0.2
Phoenix 5.3 5.2 0.1
Riverside 6.6 6.5 0.1


Read the 11-28-2005 profile of Premiere Radio funnyman Phil Hendrie in “The Mike Kinosian Interview: Personalities Inside Radio” archived here.

By Mike Kinosian





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