The Inside Story
with Mike Kinosian: Time Spent Listening — market by market.
Time
Capsules
Our follow-up to last week’s Spring 2005 Time Spent
Listening piece is a market-by-market breakout of the 25 largest metros.
In order to be included in this exclusive “Inside Story” overview, a
station had to post at least a 2-share (12+) in Arbitron’s spring survey.
Over 460 stations qualified, representing 30 different formats.
Stations in each market listing are noted in descending order of 12+ TSL
(shown in Minutes Per Day).
The figure at the far right reflects a
station’s overall 12+ Average Quarter Hour rank.
The 26th-largest metro
(Sacramento) appears in place of Puerto Rico (Market No. 13).
First
Notable Nugget The end result of constructing and then sifting through a
miniature mountain of statistics is that the typical Top 25 Market station with
at least a 2-share this spring picks up just under an hour (59.38 minutes) of
listening each day.
As noted in the top line of the market header,
representative daily 12+ listening for a New York City station (Market No. 1) is
66.31 minutes per day.
• There’s a full hour per day’s difference between “Mega 97.9” (WSKQ)
and “1010 WINS.” • Pacesetting 12+ TSL stations for Classical (WQXR); Rock
(WXRK); and Tropical (WSKQ) are in The Big Apple.
• Urban AC and Urban Contemporary dominate the
top five spots in Arbitron’s original Portable People Meter test market.
(7) Houston: 58.6 KMJQ-FM Urban AC 94 01 KTHT-FM Country
75 15 KJOJ & KTJM Regional Mexican 73 17 KLTN-FM Regional Mexican 69
04 KODA-FM Adult Contemporary 66 02 KPRC-AM Talk 66 15 KBXX-FM
CHR/Rhythmic 64 03 KILT-FM Country 64 06 KHJZ-FM Smooth Jazz 62 13
KLOL-FM Spanish Contemporary 58 07 KTBZ-FM Alternative 56 09 KOVE-FM
Spanish Contemporary 56 17 KKRW-FM Classic Rock 54 13 KKBQ-FM Country 51
10 KLDE-FM Oldies 47 17 KRBE-FM CHR/Pop 45 05 KTRH-AM Talk 47 08
KPTY-FM CHR/Rhythmic 43 11 KHMX-FM Hot AC 43 12 KHPT-FM Classic Rock
39 20
• PPM’s second beta test metro is home to No. 1 12+ TSL stations
for Country (KTHT) and Urban AC (“Magic 102.1”). • The latter is also the
market’s 12+ AQH frontrunner.
(8) Washington: 54.66 WMMJ-FM
Urban AC 84 02 WHUR-FM Urban AC 75 03 WGMS-FM Classical 73 03
WLZL-FM Tropical 66 16 WJFK-FM Talk 64 15 WMAL-AM Talk 62 13
WPGC-FM CHR/Rhythmic 58 01 WMZQ-FM Country 56 06 WJZW-FM Smooth Jazz
56 10 WASH-FM Adult Contemporary 51 10 WTEM-AM Sports 49 17 WWDC-FM
Alternative 47 08 WBIG-FM Oldies 47 12 WKYS-FM Urban Contemporary 45 06
WTOP AM & FM News 41 05 WRQX-FM Hot AC 41 13 WIHT-FM CHR/Pop 39
09 WARW-FM Classic Rock 30 17
• The highest-ranked (12+ AQH) Top 25
Market Classical station (WGMS) joins Urban ACs “Magic 102.3” and WHUR in the
top three.
(9) Boston: 58.11 WRKO-AM Talk 92 06 WPLM-FM
Adult Contemporary 84 16 WTKK-FM Talk 66 08 WEEI AM & FM Sports 64
01 WKLB-FM Country 64 12 WMJX-FM Adult Contemporary 58 05 WCRB-FM
Classical 58 09 WJMN-FM CHR/Rhythmic 56 03 WROR-FM Classic Hits 56 11
WAAF-FM Active Rock 56 16 WBZ-AM Talk 54 02 WZLX-FM Classic Rock 51
12 WODS-FM Oldies 49 07 WBCN-FM Alternative 49 09 WXKS-FM CHR/Pop 45
04 WMKK-FM Adult Hits 45 15 WBMX-FM Hot AC 41 14
• Out of market
Soft AC “Easy 99.1” (WPLM) is a solid second behind WRKO and is also AC’s
leading 12+ TSL outlet.
(10) Detroit: 56.27 WMXD-FM Urban AC
79 04 WJR-AM Talk 71 01 WVMV-FM Smooth Jazz 68 07 WMGC-FM Adult
Contemporary 64 10 WYCD-FM Country 64 07 WOMC-FM Oldies 62 06
WJLB-FM Urban Contemporary 60 03 WCSX-FM Classic Rock 58 13 WRIF-FM
Active Rock 56 09 WNIC-FM Adult Contemporary 56 10 WKRK-FM Talk 56 18
WWJ-AM News 51 02 WHTD-FM Urban Contemporary 51 12 WKQI-FM CHR/Pop
47 04 WDTW-FM Classic Rock 47 17 CIMX-FM Alternative 45 14 WDVD-FM
Hot AC 39 14 WDRQ-FM Adult Hits 39 16
• The top seven 12+ TSL
facilities are also found in Motown’s Top Ten 12+ spring rankings, including
News’ No. 1 12+ TSL facility (WWJ).
(11) Atlanta: 56.27
WWVA-FM Spanish Contemporary 92 09 WSB-AM Talk 66 01 WVEE-FM
Urban Contemporary 66 02 WKHX-FM Country 64 03 WPZE-FM Gospel 64 04
WALR-FM Urban AC 64 06 WLTM-F Adult Contemporary 58 08 WJZZ-FM
Smooth Jazz 58 15 WSB-FM Adult Contemporary 56 07 WYAY-FM Country 56 15
WNNX-FM Alternative 54 13 WHTA-FM Urban Contemporary 51 09 WSTR-FM
CHR/Pop 49 05 WGST-AM Talk 47 17 WFSH-FM Christian AC 45 13 WKLS-FM
Classic Rock 43 12 WZGC-FM Triple A 41 18 WBTS-FM CHR/Rhythmic 39 09
• The first four in the spring book are second, third, fourth and fifth,
respectively, in 12+ TSL. • “Viva 105.7” (WWVA) is this spring’s Top 25
Market Spanish Contemporary 12+ TSL-leader
• There’s a 94-minute a day top/bottom gap in a market where – not
surprisingly – four of the first six TSL leaders are Hispanic-influenced.
(14) Seattle: 54.13 KQBZ-FM Talk 75 18 KMPS-FM Country 71
01 KIXI-AM Adult Standards 66 18 KRWM-FM Adult Contemporary 62 03
KVI-AM Talk 62 10 KTTH-FM Talk 60 17 KBSG-FM Oldies 58 05
KMTT-FM Triple A 58 10 KUBE-FM CHR/Rhythmic 56 02 KZOK-FM Classic
Rock 56 06 KCMS-FM Christian AC 56 07 KWJZ-FM Smooth Jazz 56 13
KJR-AM Sports 54 20 KJR-FM Classic Hits 51 13 KISW-FM Active Rock 49
10 KIRO-AM Talk 47 07 KJAQ-FM Adult Hits 47 20 KLSY-FM Adult
Contemporary 47 22 KNDD-FM Alternative 45 15 KPLZ-FM Hot AC 45 15
KING-FM Classical 45 22 KOMO-AM News 43 04 KBKS-FM CHR/Pop 36 07
• Talk occupies three of the first six positions.
(15)
Phoenix: 59.05 KHOT & KHOV Regional Mexican 99 02 KFYI-AM Talk
92 03 KOOL-FM Oldies 75 01 KMLE-FM Country 71 04 KYOT-FM Smooth Jazz
69 05 KUPD-FM Active Rock 62 13 KNIX-FM Country 60 07 KLNZ-FM
Regional Mexican 60 16 KPKX-FM Adult Hits 56 10 KMRR & KOMR Spanish
Contemporary 56 18 KKFR-FM CHR/Rhythmic 54 06 KTAR-AM Talk 49 08
KESZ-FM Adult Contemporary 49 11 KEDJ-FM Alternative 49 15 KZZP-FM
CHR/Rhythmic 45 08 KMXP-FM Hot AC 45 12 KZON-FM Alternative 45 14
KDKB-FM Rock 45 18 KSLX-FM Classic Rock 41 16
• In somewhat of a
scrambled order, the top five also finished one through five in 12+ spring
rankings. • KOOL has the highest 12+ TSL of any Top 25 Market Oldies
station.
(16) Minneapolis: 58.07 KXXR-FM Active Rock 71 05
KEEY-FM Country 69 03 WCCO-AM Talk 66 01 KFAN-AM Sports 66 12
KQRS-FM Classic Rock 62 02 WLTE-FM Adult Contemporary 62 06 KSTP-AM
Talk 62 10 KJZI-FM Smooth Jazz 60 14 KTTB-FM CHR/Rhythmic 58 11
KDWB-FM CHR/Pop 51 04 KQQL-FM Oldies 51 07 KTCZ-FM Triple A 49 08
KSTP-FM Hot AC 45 09 KZJK-FM Adult Hits 41 13
• The difference
between the first eight stations is just 11 minutes of listening a day.
(17) San Diego: 53 KLNV-FM Regional Mexican 81 03 XHTY-FM
Regional Mexican 69 21 KFI-AM Talk 64 17 KYXY-FM Adult Contemporary 62
01 KSON & KSOQ Country 62 07 KIFM-FM Smooth Jazz 60 05 KGB-FM
Classic Rock 60 06 KOGO-AM Talk 58 02 KFMB-AM Talk 58 09 KUSS-FM
Country 58 15 XHRM-FM Rhythmic Oldies 56 09 XPRS-AM Sports 51 17
KIOZ-FM Active Rock 51 19 KBZT-FM Alternative 49 14 KMYI-FM Hot AC
45 07 KPLN-FM Classic Rock 45 15 KFMB-FM Adult Hits 41 12 XMOR-FM
CHR/Rhythmic 41 13 KHTS-FM CHR/Pop 36 03 XHTZ-FM CHR/Rhythmic 36 09
XTRA-FM Alternative 30 20
• Regional Mexican KLNV wins both the
12+-rank and TSL battle over XHTY.
• New York City Talkers
WABC and WOR are runners-up to WHLI - one of two Top 25 Market Adult Standards
stations to rank first in 12+ TSL.
(19) St. Louis: 56.15
KATZ-FM Urban Contemporary 73 04 KMJM-FM Urban AC 71 11 WARH-FM
Adult Hits 69 07 KATZ-AM Gospel 69 17 KEZK-FM Adult Contemporary 66 02
KMOX-AM Talk 64 01 KFUO-FM Classical 60 17 WFUN-FM Urban AC 58 14
KFTK-FM Talk 58 17 KSHE-FM Classic Rock 56 08 KTRS-FM Talk 54 16
KSLZ-FM CHR/Pop 51 03 WIL-FM Country 51 05 KIHT-FM Classic Hits 51
09 KPNT-FM Alternative 51 12 KLOU-FM Oldies 49 06 KYKY-FM Hot AC 43
10 KSD-FM Country 39 12 WVRV-FM Hot AC 34 15
• Bonneville’s
“Arch” (WARH) exhibits the best 12+ TSL showing of any Top 25 Market Adult Hits
facility this spring.
(20) Baltimore: 68.07 WWIN-FM Urban AC
92 04 WERQ-FM Urban Contemporary 88 01 WSMJ-FM Smooth Jazz 81 07
WBAL-AM Talk 75 03 WPOC-FM Country 73 02 WIYY-FM Active Rock 66 05
WCBM-AM Talk 66 13 WHFS-FM Talk 64 09 WRBS-FM Inspirational 62 12
WLIF-FM Adult Contemporary 60 06 WQSR-FM Adult Hits 56 10 WWMX-FM
Hot AC 51 07 WZBA-FM Classic Rock 51 11
• Radio One’s “Magic 95.9”
(WWIN) and “92 Q” (WERQ) form a potent Urban AC/Urban Contemporary pair in the
Top 25 Market with the fewest number (13) of qualifying stations (those with a
2-share or higher 12+ figure this spring).
(21) Tampa: 65.35
WGUL-AM Adult Standards 114 15 WFLA-AM Talk 86 02 WDUV-FM Adult
Contemporary 81 01 WBTP-FM Urban Contemporary 73 05 WSJT-FM Smooth Jazz
71 07 WTMP AM & FM Urban AC 71 17 WQYK-FM Country 66 03 WWRM-FM
Adult Contemporary 66 07 WXGL-FM Classic Hits 62 09 WSUN-FM Alternative
58 12 WXTB-FM Active Rock 56 15 WLLD-FM CHR/Rhythmic 54 06 WRBQ-FM
Oldies 54 09 WFUS-FM Country 54 13 WMTX-FM Adult Contemporary 51 11
WPOI-FM 80s 49 13 WFLZ-FM CHR/Pop 45 04
• AMs are 1-2,
including Salem’s recently acquired WGUL-AM in the top spot. • In addition
to WGUL, Tampa Bay boasts three other format TSL leaders: Alternative (WSUN);
Classic Hits (WXGL); and 80s (WPOI).
(22) Denver: 62.95
KBNO-AM Regional Mexican 109 10 KKZN-AM Talk 81 21 KXPK-FM
Regional Mexican 79 19 KJCD-FM Smooth Jazz 77 08 KEZW-AM Adult Standards
75 17 KYGO-FM Country 73 01 KQKS-FM CHR/Rhythmic 66 02 KBPI-FM
Active Rock 66 09 KXKL-FM Oldies 64 06 KOA-AM Talk 62 03 KBCO-FM
Triple A 62 05 KOSI-FM Adult Contemporary 60 03 KDJM-FM Urban AC 60 12
KHOW-AM Talk 60 14 KRFX-FM Classic Rock 56 07 KQMT-FM Classic Rock
51 14 KJAC-FM Adult Hits 49 19 KIMN-FM Hot AC 47 10 KMGG-FM Spanish
Contemporary 45 14 KTCL-FM Alternative 41 12 KALC-FM Hot AC 39 17
• There’s a Mile-High, 70-minute a day TSL gap between Regional
Mexican “Que Bueno” (KBNO) and Hot AC “Alice” (KALC).
(23)
Pittsburgh: 64.46 WPGB-FM Talk 96 07 WJAS-AM Adult Standards 88 11
KDKA-AM Talk 75 01 WDSY-FM Country 73 03 WAMO-FM Urban Contemporary
73 09 WDVE-FM Classic Rock 69 02 WWSH-FM Oldies 62 04 WSHH-FM Adult
Contemporary 62 05 WLTJ-FM Adult Contemporary 60 12 WZPT-FM Hot AC 58 08
WOGG-F WOGI Classic Rock 58 09 WKST-FM CHR/Pop 54 06 WRKZ-FM Rock 47
13 WXDX-FM Alternative 47 14 WRRK-FM Classic Rock 45 15
•
Talk claims two of the first three slots, including market leader KDKA at No. 3.
• Four major formats have 12+ TSL No. 1s in The Steel City: CHR/Pop (WKST);
Classic Rock (WDVE): Hot AC (WZPT): and Talk (WPGB).
(24) Portland:
54.47 KPOJ-AM Talk 88 05 KKCW-FM Adult Contemporary 71 01
KUPL-FM Country 71 02 KXL-AM Talk 62 06 KINK-FM Triple A 62 08
KWJJ-FM Country 60 03 KEX-AM Talk 58 04 KUFO-FM Rock 58 09
KGON-FM Classic Rock 56 09 KFIS-FM Christian AC 56 12 KYCH-FM Adult
Hits 51 12 KVMX-FM 80s 49 16 KFXX-AM Sports 49 17 KXJM-FM
CHR/Rhythmic 47 06 KNRK-FM Alternative 45 14 KRSK-FM Hot AC 43 15
KLTH-FM Adult Contemporary 39 17 KRVO-FM Classic Hits 36 17 KKRZ-FM
CHR/Pop 34 11
• Progressive Talker KPOJ holds a comfortable 12+ TSL
lead over 1-2 market stalwarts (AC) K-103 and (Country) KUPL-FM.
(25)
Cleveland: 58.73 WZAK-FM Urban AC 73 07 WGAR-FM Country 71 01
WNWV-FM Smooth Jazz 71 08 WDOK-FM Adult Contemporary 69 04 WTAM-AM
Talk 64 01 WMJI-FM Oldies 64 03 WENZ-FM Urban Contemporary 62 05
WKNR-AM Sports 58 15 WNCX-FM Classic Rock 56 06 WFHM-FM Christian AC
56 14 WXTM-FM Alternative 51 13 WMMS-FM Rock 49 10 WQAL-FM Hot AC 47
10 WAKS-FM CHR/Pop 45 09 WMVX-FM Hot AC 45 12
• Less than 10
minutes of listening per day is the difference between the first six stations.
• Although they perform well in 12+ AQH rankings, Rhythmic CHRs KBMB
and KSFM and CHR/Pop “The End” (KDND) can be found near the bottom of the 12+
TSL list.
Baltimore Boasts Top Spot The high/low differential
for average market TSL from top-performing Baltimore to No. 25 San Diego is 15
minutes per day.
It’s customary for a station in the 20th largest market
(Baltimore) that had a 2-share or better this spring to have an average 12+ TSL
of just over 68 minutes a day.
20 Baltimore 68.07 01 New York City
66.31 12 Miami 66.31 21 Tampa 65.35 23 Pittsburgh 64.46 22
Denver 62.95 02 Los Angeles 62.55 05 Dallas 62.19 03 Chicago 61.4
06 Philadelphia 59.47 15 Phoenix 59.05 25 Cleveland 58.73 07
Houston 58.6 09 Boston 58.11 16 Minneapolis 58.07 18 Long Island
57.94 10 Detroit 56.27 11 Atlanta 56.27 19 St. Louis 56.15 04
San Francisco 56.11 26 Sacramento 54.94 08 Washington 54.66 24
Portland 54.47 14 Seattle 54.13 17 San Diego 53
Strong
Results For Ethnic Formats Regional Mexican and Urban AC (24% each)
share top honors for placing the most No. 1s in terms of Spring 2005 Top 25
Market 12+ TSL; Talk was close behind with 20%.
Adult Standards and
Spanish Contemporary (8% each) were next, followed by Active Rock, Oldies,
Spanish News/Talk, Tropical and Urban Contemporary (all with 4% each).
Conversely, formats placing last (of Top 25 Market stations this spring
notching a 2-share or higher 12+) were CHR/Pop and Hot AC (25% each).
Others in that dubious category are Classic Rock (18%); News (12%);
Adult Hits and Alternative (7% each); and CHR/Rhythmic and Oldies (3% each).
Top 25 Of 25 Forty-percent (40%) of the leading 25 TSL
stations in the first 25 markets come from the Top Ten metros; 40% are AMs; and
40% air some form of Hispanic programming.
