INSIDERADIO.COM
Thursday, October 13, 2005
 
The Inside Story with Mike Kinosian: Time Spent Listening — market by market.

Time Capsules

Our follow-up to last week’s Spring 2005 Time Spent Listening piece is a market-by-market breakout of the 25 largest metros.

In order to be included in this exclusive “Inside Story” overview, a station had to post at least a 2-share (12+) in Arbitron’s spring survey.

Over 460 stations qualified, representing 30 different formats.

Stations in each market listing are noted in descending order of 12+ TSL (shown in Minutes Per Day).

The figure at the far right reflects a station’s overall 12+ Average Quarter Hour rank.

The 26th-largest metro (Sacramento) appears in place of Puerto Rico (Market No. 13).

First Notable Nugget
The end result of constructing and then sifting through a miniature mountain of statistics is that the typical Top 25 Market station with at least a 2-share this spring picks up just under an hour (59.38 minutes) of listening each day.

As noted in the top line of the market header, representative daily 12+ listening for a New York City station (Market No. 1) is 66.31 minutes per day.

(1) New York City: 66.31
WSKQ-FM Tropical 103 02
WRKS-FM Urban AC 84 03
WABC-AM Talk 84 11
WPAT-FM Spanish Contemporary 84 15
WQXR-FM Classical 84 17
WOR-AM Talk 81 21
WQCD-FM Smooth Jazz 75 15
WLTW-FM Adult Contemporary 73 01
WBLS-FM Urban AC 71 08
WCAA & WZAA-FM Tropical 71 19
WAXQ-FM Classic Rock 66 09
WWPR-FM Urban Contemporary 60 05
WXRK-FM Rock 60 10
WFAN-AM Sports 60 17
WQHT-FM CHR/Rhythmic 58 04
WCBS-FM Oldies 58 12
WNEW-FM Adult Contemporary 56 22
WKTU-FM CHR/Rhythmic 51 12
WPLJ-FM Hot AC 47 19
WHTZ-FM CHR/Pop 45 06
WCBS-AM News 45 12
WINS-AM News 43 07

• There’s a full hour per day’s difference between “Mega 97.9” (WSKQ) and “1010 WINS.”
• Pacesetting 12+ TSL stations for Classical (WQXR); Rock (WXRK); and Tropical (WSKQ) are in The Big Apple.

(2) Los Angeles: 62.55
KSCA-FM Regional Mexican 88 03
KLAX-FM Regional Mexican 84 03
KRCD & KRCV-FM Spanish Oldies 84 14
KFI-AM Talk 77 06
KTWV-FM Smooth Jazz 77 07
KBUA & KBUE-FM Regional Mexican 75 11
KABC-AM Talk 73 18
KLVE-FM Spanish Contemporary 71 03
KLSX-FM Talk 69 17
KXOL-FM Spanish Contemporary 62 19
KSSE-FM Spanish Contemporary 60 16
KHHT-FM Urban AC 58 13
KOST-FM Adult Contemporary 56 08
KCBS-FM Adult Hits 51 12
KPWR-FM CHR/Rhythmic 47 02
KROQ-FM Alternative 47 08
KKBT-FM Urban Contemporary 47 10
KIIS & KVVS-FM CHR/Pop 43 01
KLOS-FM Classic Rock 43 19
KRTH-FM Oldies 39 15

• Seven of the first 11 outlets – including the top three - have a Spanish flavor.

(3) Chicago: 61.4
WOJO-FM Regional Mexican 94 08
WLEY-FM Regional Mexican 81 14
WGCI-FM Urban Contemporary 79 02
WLS-AM Talk 79 08
WVAZ-FM Urban AC 75 05
WGN-AM Talk 73 01
WNUA-FM Smooth Jazz 69 03
WUSN-FM Country 66 05
WFMT-FM Classical 66 20
WXRT-FM Triple A 64 16
WPWX-FM Urban Contemporary 58 15
WILV-FM Adult Contemporary 56 18
WLIT-FM Adult Contemporary 54 13
WDRV & WWDV Classic Rock 49 10
WTMX-FM Hot AC 49 11
WJMK-FM Oldies 47 16
WLUP-FM Classic Rock 47 19
WBBM-AM News 45 04
WBBM-FM CHR/Rhythmic 41 07
WKSC-FM CHR/Pop 36 11

• AM Talkers WLS and WGN are included in the top six.
• The Windy City is home to Triple A’s leading 12+ TSL station (WXRT).

(4) San Francisco: 56.11
KSFO-AM Talk 84 05
KGO-AM Talk 71 01
KKSF-FM Smooth Jazz 69 07
KBLX-FM Urban AC 69 10
KSOL & KSQL-FM Regional Mexican 69 14
KOIT AM & FM Adult Contemporary 62 02
KSAN-FM Classic Rock 56 14
KMEL-FM CHR/Rhythmic 54 03
KDFC-FM Classical 54 08
KISQ-FM Urban AC 51 08
KFRC-FM Oldies 51 16
KNBR-AM Sports 49 10
KYLD-FM CHR/Rhythmic 47 04
KFOG & KFFG-FM Triple A 47 12
KIOI-FM Hot AC 41 12
KITS-FM Alternative 41 17
KCBS-AM News 39 05

• Only one Spanish-leaning outlet in this strong Talk market.

(5) Dallas: 62.19
KESS-FM Regional Mexican 109 01
KTCK & KTDK Sports 107 12
KLLI-FM Talk 92 15
KLNO-FM Regional Mexican 84 05
KKDA-FM Urban Contemporary 69 02
WRR-FM Classical 69 18
WBAP-AM Talk 64 06
KLTY-FM Christian AC 62 11
KPLX-FM Country 60 03
KSCS-FM Country 60 07
KOAI-FM Smooth Jazz 60 13
KLUV-FM Oldies 56 08
KDGE-FM Alternative 54 09
KZPS-FM Classic Rock 49 15
KZZA-FM CHR/Rhythmic 49 21
KJKK-FM Adult Hits 47 13
KVIL-FM Adult Contemporary 45 18
KHKS-FM CHR/Pop 43 04
KBFB-FM CHR/Rhythmic 43 10
KRLD-AM News 43 15
KDMX-FM Hot AC 41 20

• Big D is home to a trio of format No. 1s: Christian AC (KLTY); Regional Mexican (KESS); and Sports (KTCK & KTDK - “The Ticket”).

(6) Philadelphia: 59.47
WDAS-FM Urban AC 90 03
WRNB-FM Urban AC 88 08
WPPZ-FM Gospel 81 16
WBEB-FM Adult Contemporary 66 02
WUSL-FM Urban Contemporary 66 05
WXTU-FM Country 64 07
WPHT-AM Talk 64 11
WOGL-FM Oldies 62 04
WJJZ-FM Smooth Jazz 62 13
WYSP-FM Active Rock 56 06
WMGK-FM Classic Rock 54 08
WMMR-FM Rock 54 11
WRDW-FM CHR/Rhythmic 51 10
WIP-AM Sports 51 16
WSNI-FM Adult Contemporary 49 15
WBEN-FM Adult Hits 45 18
WPHI-FM CHR/Rhythmic 45 19
KYW-AM News 43 01
WIOQ-FM CHR/Pop 39 13

• Urban AC and Urban Contemporary dominate the top five spots in Arbitron’s original Portable People Meter test market.

(7) Houston: 58.6
KMJQ-FM Urban AC 94 01
KTHT-FM Country 75 15
KJOJ & KTJM Regional Mexican 73 17
KLTN-FM Regional Mexican 69 04
KODA-FM Adult Contemporary 66 02
KPRC-AM Talk 66 15
KBXX-FM CHR/Rhythmic 64 03
KILT-FM Country 64 06
KHJZ-FM Smooth Jazz 62 13
KLOL-FM Spanish Contemporary 58 07
KTBZ-FM Alternative 56 09
KOVE-FM Spanish Contemporary 56 17
KKRW-FM Classic Rock 54 13
KKBQ-FM Country 51 10
KLDE-FM Oldies 47 17
KRBE-FM CHR/Pop 45 05
KTRH-AM Talk 47 08
KPTY-FM CHR/Rhythmic 43 11
KHMX-FM Hot AC 43 12
KHPT-FM Classic Rock 39 20

• PPM’s second beta test metro is home to No. 1 12+ TSL stations for Country (KTHT) and Urban AC (“Magic 102.1”).
• The latter is also the market’s 12+ AQH frontrunner.

(8) Washington: 54.66
WMMJ-FM Urban AC 84 02
WHUR-FM Urban AC 75 03
WGMS-FM Classical 73 03
WLZL-FM Tropical 66 16
WJFK-FM Talk 64 15
WMAL-AM Talk 62 13
WPGC-FM CHR/Rhythmic 58 01
WMZQ-FM Country 56 06
WJZW-FM Smooth Jazz 56 10
WASH-FM Adult Contemporary 51 10
WTEM-AM Sports 49 17
WWDC-FM Alternative 47 08
WBIG-FM Oldies 47 12
WKYS-FM Urban Contemporary 45 06
WTOP AM & FM News 41 05
WRQX-FM Hot AC 41 13
WIHT-FM CHR/Pop 39 09
WARW-FM Classic Rock 30 17

• The highest-ranked (12+ AQH) Top 25 Market Classical station (WGMS) joins Urban ACs “Magic 102.3” and WHUR in the top three.

(9) Boston: 58.11
WRKO-AM Talk 92 06
WPLM-FM Adult Contemporary 84 16
WTKK-FM Talk 66 08
WEEI AM & FM Sports 64 01
WKLB-FM Country 64 12
WMJX-FM Adult Contemporary 58 05
WCRB-FM Classical 58 09
WJMN-FM CHR/Rhythmic 56 03
WROR-FM Classic Hits 56 11
WAAF-FM Active Rock 56 16
WBZ-AM Talk 54 02
WZLX-FM Classic Rock 51 12
WODS-FM Oldies 49 07
WBCN-FM Alternative 49 09
WXKS-FM CHR/Pop 45 04
WMKK-FM Adult Hits 45 15
WBMX-FM Hot AC 41 14

• Out of market Soft AC “Easy 99.1” (WPLM) is a solid second behind WRKO and is also AC’s leading 12+ TSL outlet.

(10) Detroit: 56.27
WMXD-FM Urban AC 79 04
WJR-AM Talk 71 01
WVMV-FM Smooth Jazz 68 07
WMGC-FM Adult Contemporary 64 10
WYCD-FM Country 64 07
WOMC-FM Oldies 62 06
WJLB-FM Urban Contemporary 60 03
WCSX-FM Classic Rock 58 13
WRIF-FM Active Rock 56 09
WNIC-FM Adult Contemporary 56 10
WKRK-FM Talk 56 18
WWJ-AM News 51 02
WHTD-FM Urban Contemporary 51 12
WKQI-FM CHR/Pop 47 04
WDTW-FM Classic Rock 47 17
CIMX-FM Alternative 45 14
WDVD-FM Hot AC 39 14
WDRQ-FM Adult Hits 39 16

• The top seven 12+ TSL facilities are also found in Motown’s Top Ten 12+ spring rankings, including News’ No. 1 12+ TSL facility (WWJ).

(11) Atlanta: 56.27
WWVA-FM Spanish Contemporary 92 09
WSB-AM Talk 66 01
WVEE-FM Urban Contemporary 66 02
WKHX-FM Country 64 03
WPZE-FM Gospel 64 04
WALR-FM Urban AC 64 06
WLTM-F Adult Contemporary 58 08
WJZZ-FM Smooth Jazz 58 15
WSB-FM Adult Contemporary 56 07
WYAY-FM Country 56 15
WNNX-FM Alternative 54 13
WHTA-FM Urban Contemporary 51 09
WSTR-FM CHR/Pop 49 05
WGST-AM Talk 47 17
WFSH-FM Christian AC 45 13
WKLS-FM Classic Rock 43 12
WZGC-FM Triple A 41 18
WBTS-FM CHR/Rhythmic 39 09

• The first four in the spring book are second, third, fourth and fifth, respectively, in 12+ TSL.
• “Viva 105.7” (WWVA) is this spring’s Top 25 Market Spanish Contemporary 12+ TSL-leader

(12) Miami: 66.31
WAQI-AM Spanish News/Talk 133 06
WCMQ-FM Spanish Oldies 94 03
WHQT-FM Urban AC 88 01
WQBA-AM Spanish News/Talk 88 21
WLYF-FM Adult Contemporary 79 02
WAMR-FM Spanish Contemporary 73 05
WQAM-AM Sports 71 22
WMXJ-FM Oldies 69 07
WXDJ-FM Tropical 69 09
WKIS-FM Country 67 14
WLVE-FM Smooth Jazz 64 09
WRTO-FM Tropical 64 14
WIOD-AM Talk 64 16
WBGG-FM Classic Rock 58 13
WRMA-FM Spanish Contemporary 58 17
WMGE-FM Spanish Contemporary 54 19
WEDR-FM Urban Contemporary 51 04
WFLC-FM Adult Contemporary 47 17
WHDR-FM Active Rock 45 20
WMIB-FM Urban Contemporary 43 11
WPOW-FM CHR/Rhythmic 41 08
WHYI-FM CHR/Pop 39 11

• There’s a 94-minute a day top/bottom gap in a market where – not surprisingly – four of the first six TSL leaders are Hispanic-influenced.

(14) Seattle: 54.13
KQBZ-FM Talk 75 18
KMPS-FM Country 71 01
KIXI-AM Adult Standards 66 18
KRWM-FM Adult Contemporary 62 03
KVI-AM Talk 62 10
KTTH-FM Talk 60 17
KBSG-FM Oldies 58 05
KMTT-FM Triple A 58 10
KUBE-FM CHR/Rhythmic 56 02
KZOK-FM Classic Rock 56 06
KCMS-FM Christian AC 56 07
KWJZ-FM Smooth Jazz 56 13
KJR-AM Sports 54 20
KJR-FM Classic Hits 51 13
KISW-FM Active Rock 49 10
KIRO-AM Talk 47 07
KJAQ-FM Adult Hits 47 20
KLSY-FM Adult Contemporary 47 22
KNDD-FM Alternative 45 15
KPLZ-FM Hot AC 45 15
KING-FM Classical 45 22
KOMO-AM News 43 04
KBKS-FM CHR/Pop 36 07

• Talk occupies three of the first six positions.

(15) Phoenix: 59.05
KHOT & KHOV Regional Mexican 99 02
KFYI-AM Talk 92 03
KOOL-FM Oldies 75 01
KMLE-FM Country 71 04
KYOT-FM Smooth Jazz 69 05
KUPD-FM Active Rock 62 13
KNIX-FM Country 60 07
KLNZ-FM Regional Mexican 60 16
KPKX-FM Adult Hits 56 10
KMRR & KOMR Spanish Contemporary 56 18
KKFR-FM CHR/Rhythmic 54 06
KTAR-AM Talk 49 08
KESZ-FM Adult Contemporary 49 11
KEDJ-FM Alternative 49 15
KZZP-FM CHR/Rhythmic 45 08
KMXP-FM Hot AC 45 12
KZON-FM Alternative 45 14
KDKB-FM Rock 45 18
KSLX-FM Classic Rock 41 16

• In somewhat of a scrambled order, the top five also finished one through five in 12+ spring rankings.
• KOOL has the highest 12+ TSL of any Top 25 Market Oldies station.

(16) Minneapolis: 58.07
KXXR-FM Active Rock 71 05
KEEY-FM Country 69 03
WCCO-AM Talk 66 01
KFAN-AM Sports 66 12
KQRS-FM Classic Rock 62 02
WLTE-FM Adult Contemporary 62 06
KSTP-AM Talk 62 10
KJZI-FM Smooth Jazz 60 14
KTTB-FM CHR/Rhythmic 58 11
KDWB-FM CHR/Pop 51 04
KQQL-FM Oldies 51 07
KTCZ-FM Triple A 49 08
KSTP-FM Hot AC 45 09
KZJK-FM Adult Hits 41 13

• The difference between the first eight stations is just 11 minutes of listening a day.

(17) San Diego: 53
KLNV-FM Regional Mexican 81 03
XHTY-FM Regional Mexican 69 21
KFI-AM Talk 64 17
KYXY-FM Adult Contemporary 62 01
KSON & KSOQ Country 62 07
KIFM-FM Smooth Jazz 60 05
KGB-FM Classic Rock 60 06
KOGO-AM Talk 58 02
KFMB-AM Talk 58 09
KUSS-FM Country 58 15
XHRM-FM Rhythmic Oldies 56 09
XPRS-AM Sports 51 17
KIOZ-FM Active Rock 51 19
KBZT-FM Alternative 49 14
KMYI-FM Hot AC 45 07
KPLN-FM Classic Rock 45 15
KFMB-FM Adult Hits 41 12
XMOR-FM CHR/Rhythmic 41 13
KHTS-FM CHR/Pop 36 03
XHTZ-FM CHR/Rhythmic 36 09
XTRA-FM Alternative 30 20

• Regional Mexican KLNV wins both the 12+-rank and TSL battle over XHTY.

(18) Long Island: 57.94
WHLI-AM Adult Standards 90 10
WABC-AM Talk 84 04
WOR-AM Talk 84 13
WALK-FM Adult Contemporary 81 01
WKJY-FM Adult Contemporary 66 13
WAXQ-FM Classic Rock 60 07
WFAN-AM Sports 58 05
WBZO-FM Oldies 58 18
WLTW-FM Adult Contemporary 54 11
WXRK-FM Rock 51 06
WBAB & WHFM Rock 51 09
WBLI-FM CHR/Pop 49 02
WCBS-FM Oldies 49 15
WQHT-FM CHR/Rhythmic 47 17
WHTZ-FM CHR/Pop 43 03
WPLJ-FM Hot AC 43 15
WCBS-AM News 41 07
WINS-AM News 34 12

• New York City Talkers WABC and WOR are runners-up to WHLI - one of two Top 25 Market Adult Standards stations to rank first in 12+ TSL.

(19) St. Louis: 56.15
KATZ-FM Urban Contemporary 73 04
KMJM-FM Urban AC 71 11
WARH-FM Adult Hits 69 07
KATZ-AM Gospel 69 17
KEZK-FM Adult Contemporary 66 02
KMOX-AM Talk 64 01
KFUO-FM Classical 60 17
WFUN-FM Urban AC 58 14
KFTK-FM Talk 58 17
KSHE-FM Classic Rock 56 08
KTRS-FM Talk 54 16
KSLZ-FM CHR/Pop 51 03
WIL-FM Country 51 05
KIHT-FM Classic Hits 51 09
KPNT-FM Alternative 51 12
KLOU-FM Oldies 49 06
KYKY-FM Hot AC 43 10
KSD-FM Country 39 12
WVRV-FM Hot AC 34 15

• Bonneville’s “Arch” (WARH) exhibits the best 12+ TSL showing of any Top 25 Market Adult Hits facility this spring.

(20) Baltimore: 68.07
WWIN-FM Urban AC 92 04
WERQ-FM Urban Contemporary 88 01
WSMJ-FM Smooth Jazz 81 07
WBAL-AM Talk 75 03
WPOC-FM Country 73 02
WIYY-FM Active Rock 66 05
WCBM-AM Talk 66 13
WHFS-FM Talk 64 09
WRBS-FM Inspirational 62 12
WLIF-FM Adult Contemporary 60 06
WQSR-FM Adult Hits 56 10
WWMX-FM Hot AC 51 07
WZBA-FM Classic Rock 51 11

• Radio One’s “Magic 95.9” (WWIN) and “92 Q” (WERQ) form a potent Urban AC/Urban Contemporary pair in the Top 25 Market with the fewest number (13) of qualifying stations (those with a 2-share or higher 12+ figure this spring).

(21) Tampa: 65.35
WGUL-AM Adult Standards 114 15
WFLA-AM Talk 86 02
WDUV-FM Adult Contemporary 81 01
WBTP-FM Urban Contemporary 73 05
WSJT-FM Smooth Jazz 71 07
WTMP AM & FM Urban AC 71 17
WQYK-FM Country 66 03
WWRM-FM Adult Contemporary 66 07
WXGL-FM Classic Hits 62 09
WSUN-FM Alternative 58 12
WXTB-FM Active Rock 56 15
WLLD-FM CHR/Rhythmic 54 06
WRBQ-FM Oldies 54 09
WFUS-FM Country 54 13
WMTX-FM Adult Contemporary 51 11
WPOI-FM 80s 49 13
WFLZ-FM CHR/Pop 45 04


• AMs are 1-2, including Salem’s recently acquired WGUL-AM in the top spot.
• In addition to WGUL, Tampa Bay boasts three other format TSL leaders: Alternative (WSUN); Classic Hits (WXGL); and 80s (WPOI).

(22) Denver: 62.95
KBNO-AM Regional Mexican 109 10
KKZN-AM Talk 81 21
KXPK-FM Regional Mexican 79 19
KJCD-FM Smooth Jazz 77 08
KEZW-AM Adult Standards 75 17
KYGO-FM Country 73 01
KQKS-FM CHR/Rhythmic 66 02
KBPI-FM Active Rock 66 09
KXKL-FM Oldies 64 06
KOA-AM Talk 62 03
KBCO-FM Triple A 62 05
KOSI-FM Adult Contemporary 60 03
KDJM-FM Urban AC 60 12
KHOW-AM Talk 60 14
KRFX-FM Classic Rock 56 07
KQMT-FM Classic Rock 51 14
KJAC-FM Adult Hits 49 19
KIMN-FM Hot AC 47 10
KMGG-FM Spanish Contemporary 45 14
KTCL-FM Alternative 41 12
KALC-FM Hot AC 39 17


• There’s a Mile-High, 70-minute a day TSL gap between Regional Mexican “Que Bueno” (KBNO) and Hot AC “Alice” (KALC).

(23) Pittsburgh: 64.46
WPGB-FM Talk 96 07
WJAS-AM Adult Standards 88 11
KDKA-AM Talk 75 01
WDSY-FM Country 73 03
WAMO-FM Urban Contemporary 73 09
WDVE-FM Classic Rock 69 02
WWSH-FM Oldies 62 04
WSHH-FM Adult Contemporary 62 05
WLTJ-FM Adult Contemporary 60 12
WZPT-FM Hot AC 58 08
WOGG-F WOGI Classic Rock 58 09
WKST-FM CHR/Pop 54 06
WRKZ-FM Rock 47 13
WXDX-FM Alternative 47 14
WRRK-FM Classic Rock 45 15


• Talk claims two of the first three slots, including market leader KDKA at No. 3.
• Four major formats have 12+ TSL No. 1s in The Steel City: CHR/Pop (WKST); Classic Rock (WDVE): Hot AC (WZPT): and Talk (WPGB).

(24) Portland: 54.47
KPOJ-AM Talk 88 05
KKCW-FM Adult Contemporary 71 01
KUPL-FM Country 71 02
KXL-AM Talk 62 06
KINK-FM Triple A 62 08
KWJJ-FM Country 60 03
KEX-AM Talk 58 04
KUFO-FM Rock 58 09
KGON-FM Classic Rock 56 09
KFIS-FM Christian AC 56 12
KYCH-FM Adult Hits 51 12
KVMX-FM 80s 49 16
KFXX-AM Sports 49 17
KXJM-FM CHR/Rhythmic 47 06
KNRK-FM Alternative 45 14
KRSK-FM Hot AC 43 15
KLTH-FM Adult Contemporary 39 17
KRVO-FM Classic Hits 36 17
KKRZ-FM CHR/Pop 34 11


• Progressive Talker KPOJ holds a comfortable 12+ TSL lead over 1-2 market stalwarts (AC) K-103 and (Country) KUPL-FM.

(25) Cleveland: 58.73
WZAK-FM Urban AC 73 07
WGAR-FM Country 71 01
WNWV-FM Smooth Jazz 71 08
WDOK-FM Adult Contemporary 69 04
WTAM-AM Talk 64 01
WMJI-FM Oldies 64 03
WENZ-FM Urban Contemporary 62 05
WKNR-AM Sports 58 15
WNCX-FM Classic Rock 56 06
WFHM-FM Christian AC 56 14
WXTM-FM Alternative 51 13
WMMS-FM Rock 49 10
WQAL-FM Hot AC 47 10
WAKS-FM CHR/Pop 45 09
WMVX-FM Hot AC 45 12

• Less than 10 minutes of listening per day is the difference between the first six stations.

(26) Sacramento: 54.94
KXSE-FM Spanish Contemporary 77 16
KNCI-FM Country 73 02
KSTE-AM Talk 71 07
KSSJ-FM Smooth Jazz 69 05
KFBK-AM Talk 64 01
KSEG-FM Classic Rock 62 04
KYMX-FM Adult Contemporary 60 08
KCCL-FM Oldies 56 13
KHTK-AM Sports 56 14
KGBY-FM Adult Contemporary 54 10
KRXQ-FM Rock 54 11
KHYL-FM Rhythmic Oldies 49 12
KBMB-FM CHR/Rhythmic 43 06
KDND-FM CHR/Pop 43 09
KSFM-FM CHR/Rhythmic 41 03
KZZO-FM Hot AC 32 15
KWOD-FM Alternative 30 16


• Although they perform well in 12+ AQH rankings, Rhythmic CHRs KBMB and KSFM and CHR/Pop “The End” (KDND) can be found near the bottom of the 12+ TSL list.

Baltimore Boasts Top Spot
The high/low differential for average market TSL from top-performing Baltimore to No. 25 San Diego is 15 minutes per day.

It’s customary for a station in the 20th largest market (Baltimore) that had a 2-share or better this spring to have an average 12+ TSL of just over 68 minutes a day.

20 Baltimore 68.07
01 New York City 66.31
12 Miami 66.31
21 Tampa 65.35
23 Pittsburgh 64.46
22 Denver 62.95
02 Los Angeles 62.55
05 Dallas 62.19
03 Chicago 61.4
06 Philadelphia 59.47
15 Phoenix 59.05
25 Cleveland 58.73
07 Houston 58.6
09 Boston 58.11
16 Minneapolis 58.07
18 Long Island 57.94
10 Detroit 56.27
11 Atlanta 56.27
19 St. Louis 56.15
04 San Francisco 56.11
26 Sacramento 54.94
08 Washington 54.66
24 Portland 54.47
14 Seattle 54.13
17 San Diego 53

Strong Results For Ethnic Formats
Regional Mexican and Urban AC (24% each) share top honors for placing the most No. 1s in terms of Spring 2005 Top 25 Market 12+ TSL; Talk was close behind with 20%.

Adult Standards and Spanish Contemporary (8% each) were next, followed by Active Rock, Oldies, Spanish News/Talk, Tropical and Urban Contemporary (all with 4% each).

Conversely, formats placing last (of Top 25 Market stations this spring notching a 2-share or higher 12+) were CHR/Pop and Hot AC (25% each).

Others in that dubious category are Classic Rock (18%); News (12%); Adult Hits and Alternative (7% each); and CHR/Rhythmic and Oldies (3% each).

Top 25 Of 25
Forty-percent (40%) of the leading 25 TSL stations in the first 25 markets come from the Top Ten metros; 40% are AMs; and 40% air some form of Hispanic programming.

12 WAQI-AM/Miami Spanish News/Talk 133 06
21 WGUL-AM/Tampa Adult Standards 114 15
05 KESS-FM/Dallas Regional Mexican 109 01
22 KBNO-AM/Denver Regional Mexican 109 10
05 KTCK & KTDK/Dallas Sports 107 12
01 WSKQ-FM/New York Tropical 103 02
15 KHOT & KHOV/Phoenix Regional Mexican 99 02
23 WPGB-FM/Pittsburgh Talk 96 07
03 WOJO-FM/Chicago Regional Mexican 94 08
07 KMJQ-FM/Houston Urban AC 94 01
12 WCMQ-FM/Miami Spanish Oldies 94 03
05 KLLI-FM/Dallas Talk 92 15
09 WRKO-AM/Boston Talk 92 06
11 WWVA-FM/Atlanta Spanish Contemporary 92 09
15 KFYI-AM/Phoenix Talk 92 03
20 WWIN-FM/Baltimore Urban AC 92 04
06 WDAS-FM/Philadelphia Urban AC 90 03
18 WHLI-AM/Long Island Adult Standards 90 10
02 KSCA-FM/Los Angeles Regional Mexican 88 03
06 WRNB-FM/Philadelphia Urban AC 88 08
12 WHQT-FM/Miami Urban AC 88 01
12 WQBA-AM/Miami Spanish News/Talk 88 21
20 WERQ-FM/Baltimore Urban Contemporary 88 01
23 WJAS-AM/Pittsburgh Adult Standards 88 11
24 KPOJ-AM/Portland Talk 88 05


Last Thursday’s overview (10-6-2005) dealt with spring performance by format and is archived
HERE under the “Inside Story with Mike Kinosian” tab.



By Mike Kinosian







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