As Continuous Measurement Market stations anticipate receiving their Summer report cards, it’s a perfect time to take a Spring ratings snapshot in an exclusive Top 50 Market “Inside Story” overview, which breaks out No. 1 finishers in four major demos by format and group ownership.
In addition, I’ve indexed a station’s No. 1 demo performance against 12+ rankings.
Dual asterisks (**) denote non-metro stations; Puerto Rico (Market No. 13) was not included in this ratings analysis.
Adults 18 – 34
Nearly 50% of Top 50 Market stations (47%) finishing first this Spring among Adults 18-34 are part of Clear Channel.
New York’s “Z100” (WHTZ) accomplished the feat in Long
Island and Middlesex-Somerset-Union (NJ), but not in its home market, where it
ranked a respectable fourth. By market size, Clear Channel’s No. 1 18-34 stations include: WGCI-FM/Chicago; KMEL/San Francisco; WUSL/Philadelphia; WJMN/Boston; WKQI/Detroit; KUBE/Seattle; WHTZ/Long Island**; KSLZ/St. Louis WBTP/Tampa; WKST/Pittsburgh; WEBN/Cincinnati; KGGI/Riverside; WKKV/Milwaukee; KSJO/San Jose; WHJY/Providence; WNCI/Columbus; WIBT/Charlotte; WHTZ/Middlesex**; WOWI/Norfolk; WUBT/Nashville; WQUE/New Orleans; WKRK/Memphis; and WJBT/Jacksonville.
Infinity accounted for 12% of 18-34 No. 1s: WPGC-FM/Washington; WVEE/Atlanta; KSFM/Sacramento; KMXB/Las Vegas; WJHM/Orlando; and WMBX/West Palm Beach.
Radio One contributed 10%: KBXX/Houston; WERQ/Baltimore; WENZ/Cleveland; WHHH/Indianapolis; and WQOK/Raleigh.
Univision had 8%: KESS/Dallas; KHOT & KHOV/Phoenix; KLNV/San Diego; and KBBT/San Antonio, while Emmis delivered 6%, including WQHT/New York; KPWR/Los Angeles and KROX/Austin.
The remaining No. 1s came from eight different group owners: WEDR/Miami (Cox); KXXR/Minneapolis (ABC); KQKS/Denver (Jefferson-Pilot); KXJM/Portland (Rose City); KPRS/Kansas City (Carter); KXRK/Salt Lake City (Simmons); WJMH/Greensboro (Entercom); and WCCC/Hartford (Marlin).
More than one of every three Top 50 Market stations (35%) that finished first this spring (18-34) is a Rhythmic CHR, including a representative in three of the top four markets and six of the top 10.
The full list includes: WQHT/New York;
KPWR/Los Angeles; KMEL/San Francisco; KBXX/Houston; WPGC-FM/Washington;
WJMN/Boston; KUBE/Seattle; KQKS/Denver; KXJM/Portland; KSFM/Sacramento;
KGGI/Riverside; KBBT/San Antonio; WIBT/Charlotte; WJHM/Orlando;
WHHH/Indianapolis; WJMH/Greensboro; and WMBX/West Palm Beach. Close behind is Urban Contemporary with 31% of the tally: WGCI-FM/Chicago; WUSL/Philadelphia; WVEE/Atlanta; WEDR/Miami; WERQ/Baltimore; WBTP/Tampa; WENZ/Cleveland; KPRS/Kansas City; WKKV/Milwaukee; WOWI/Norfolk; WQOK/Raleigh; WUBT/Nashville; WQUE/New Orleans; WKRK/Memphis; and WJBT/Jacksonville.
All 12% of the Top 50 Market CHR/Pop outlets that ranked first this Spring (Adults 18-34) are Clear Channel-owned: WHTZ/Long Island**; KSLZ/St. Louis; WKST/Pittsburgh; WNCI/Columbus; and WHTZ/Middlesex**.
Regional Mexican comprises 8% of the Top 50 Market No. 1s (18-34) and the first three are Univision properties: KESS/Dallas; KHOT & KHOV/Phoenix; KLNV/San Diego; and KSJO/San Jose.
Rounding out this Spring’s Top 50 Market 18-34 No. 1s are Active Rock (4%) KXXR/Minneapolis and WCCC/Hartford; Rock (4%) WEBN/Cincinnati and WHJY/Providence; Alternative (4%) KXRK/Salt Lake City and KROX/Austin; and Hot AC (2%) KMXB/Las Vegas.
In approximately 45% of cases, a Top 50 Market station that placed first 18-34 was also No. 1 (16%) or No. 2 (29%) 12+.
Three of the four Top 50 Market No. 1s (18-34) that were fifth 12+ this Spring are Urban Contemporary.
05 KESS/Dallas No. 1
08 WPGC-FM/Washington No. 1
20 WERQ/Baltimore No. 1
28 KGGI/Riverside No. 1
29 KPRS/Kansas City No. 1
30 KBBT/San Antonio No. 1
35 WNCI/Columbus No. 1
46 WQUE/New Orleans No. 1
02 KPWR/Los Angeles No. 2
03 WGCI-FM/Chicago No. 2
11 WVEE/Atlanta No. 2
14 KUBE/Seattle No. 2
15 KHOT & KHOV/Phoenix No. 2
22 KQKS/Denver No. 2
27 WEBN/Cincinnati No. 2
33 KSJO/San Jose No. 2
34 WHJY/Providence No. 2
37 WHTZ/Middlesex** No. 2
38 KMXB/Las Vegas No. 2
41 WHHH/Indianapolis No. 2
43 WQOK/Raleigh No. 2
44 WUBT/Nashville No. 2
04 KMEL/San Francisco No. 3
07 KBXX/Houston No. 3
09 WJMN/Boston No. 3
17 KLNV/San Diego No. 3
18 WHTZ/Long Island** No. 3
19 KSLZ/St. Louis No. 3
26 KSFM/Sacramento No. 3
32 WKKV/Milwaukee No. 3
36 WIBT/Charlotte No. 3
40 WOWI/Norfolk No. 3
45 WJMH/Greensboro No. 3
48 WKRK/Memphis No. 3
01 WQHT/New York No. 4
10 WKQI/Detroit No. 4
12 WEDR/Miami No. 4
31 KXRK/Salt Lake City No. 4
39 WJHM/Orlando No. 4
47 WMBX/West Palm Beach No. 4
49 WJBT/Jacksonville No. 4
50 WCCC/Hartford No. 4
06 WUSL/Philadelphia No. 5
16 KXXR/Minneapolis No. 5
21 WBTP/Tampa No. 5
25 WENZ/Cleveland No. 5
23 WKST/Pittsburgh No. 6
24 KXJM/Portland No. 6
42 KROX/Austin No. 7
Adults 18 – 49
Mirroring its 18-34 performance, Clear Channel accounts for 47% of Top 50 Market 18-49 first-place finishes: WGCI-FM/Chicago; KMEL/San Francisco; WJMN/Boston; WJLB/Detroit; WALK/Long Island; WFLZ/Tampa; KBCO/Denver; WDVE/Pittsburgh; WGAR/Cleveland; WEBN/Cincinnati; KGGI/Riverside; WQBW/Milwaukee; KSJO/San Jose; WHJY/Providence; WNCI/Columbus; WKKT/Charlotte; WHTZ/Middlesex**; WMGF/Orlando; WOWI/Norfolk; WNRQ/Nashville; WTQR/Greensboro; WQUE/New Orleans; WHAL/Memphis; and WJBT/Jacksonville.
Runner-up Infinity jumps from 12% (18-34) to 18%: WYSP/Philadelphia; WPGC-FM/Washington; WVEE/Atlanta; KMPS/Seattle; KYXY/San Diego; KNCI/Sacramento; KSFM/Sacramento; KMXB/Las Vegas; and WEAT/West Palm Beach.
Univision delivers 10%: KSCA/Los Angeles; KESS/Dallas; KLTN/Houston; KHOT & KHOV/Phoenix; and KBBT/San Antonio.
Emmis (KSHE/St. Louis and KBPA/Austin); Entercom (KWJJ/Portland and WQMG/Greensboro); and Radio One (WERQ/Baltimore and WQOK/Raleigh) had 4% each.
The remaining No. 1s came from seven different group owners: WSKQ/New York (SBS); WHQT/Miami (Cox); KQRS/Minneapolis (ABC); KPRS/Kansas City (Carter); KUBL/Salt Lake City (Citadel); WFMS/Indianapolis (Susquehanna); and WCCC/Hartford (Marlin).
Unlike what we witnessed among 18-34s, no format dominated 18-49’s No. 1 count. Urban Contemporary (18%) emerged as the winner: WGCI-FM/Chicago; WJLB/Detroit; WVEE/Atlanta; WERQ/Baltimore; KPRS/Kansas City; WOWI/Norfolk; WQOK/Raleigh; WQUE/New Orleans; and WJBT/Jacksonville.
The tight 18-49 No. 1 race finds Country (16%) in second-place: KMPS/Seattle; KWJJ/Portland; WGAR/Cleveland; KNCI/Sacramento; KUBL/Salt Lake City; WKKT/Charlotte; WFMS/Indianapolis; and WTQR/Greensboro.
The 18-34 leader - CHR/Rhythmic - falls to third (12%): KMEL/San Francisco; WPGC-FM/Washington; WJMN/Boston; KSFM/Sacramento; KGGI/Riverside; and KBBT/San Antonio.
Classic Rock (KQRS/Minneapolis, KSHE/St. Louis, WDVE/Pittsburgh, WQBW/Milwaukee and WNRQ/Nashville) and Regional Mexican (KSCA/Los Angeles, KESS/Dallas, KLTN/Houston, KHOT & KHOV/Phoenix and KSJO/San Jose) accounted for 10% each.
Adult Contemporary registered 8%, including KYXY/San Diego, WALK/Long Island, WMGF/Orlando and WEAT/West Palm Beach.
Six-percent of the Top 50 Market Spring 18-49 No. 1s were a trio of Clear Channel CHR/Pop stations: WFLZ/Tampa; WNCI/Columbus; and WHTZ/Middlesex**.
With 4% each are Active Rock WYSP/Philadelphia and WCCC/Hartford; Rock WEBN/Cincinnati and WHJY/Providence; and Urban AC WHQT/Miami and WQMG/Greensboro.
Other Top 50 Market stations reaching No. 1 18-49 this spring were WSKQ/New York (Tropical); KBCO/Denver (Triple A); KMXB/Las Vegas (Hot AC); KBPA/Austin (Adult Hits); and WHAL/Memphis (Gospel).
In nearly three of four instances, a Top 50 Market station that placed first 18-49 was also No. 1 (37%) or No. 2 (35%) 12+.
05 KESS/Dallas No. 1
08 WPGC-FM/Washington No. 1
12 WHQT/Miami No. 1
14 KMPS/Seattle No. 1
17 KYXY/San Diego No. 1
18 WALK/Long Island No. 1
20 WERQ/Baltimore No. 1
25 WGAR/Cleveland No. 1
28 KGGI/Riverside No. 1
29 KPRS/Kansas City No. 1
30 KBBT/San Antonio No. 1
35 WNCI/Columbus No. 1
36 WKKT/Charlotte No. 1
39 WMGF/Orlando No. 1
41 WFMS/Indianapolis No. 1
44 WNRQ/Nashville No. 1
45 WTQR/Greensboro No. 1
46 WQUE/New Orleans No. 1
47 WEAT/West Palm Beach No. 1
01 WSKQ/New York No. 2
03 WGCI-FM/Chicago No. 2
11 WVEE/Atlanta No. 2
15 KHOT & KHOV/Phoenix No. 2
16 KQRS/Minneapolis No. 2
26 KNCI/Sacramento No. 2
23 WDVE/Pittsburgh No. 2
27 WEBN/Cincinnati No. 2
31 KUBL/Salt Lake City No. 2
32 WQBW/Milwaukee No. 2
33 KSJO/San Jose No. 2
34 WHJY/Providence No. 2
37 WHTZ/Middlesex** No. 2
38 KMXB/Las Vegas No. 2
42 KBPA/Austin No. 2
43 WQOK/Raleigh No. 2
45 WQMG/Greensboro No. 2
48 WHAL/Memphis No. 2
02 KSCA/Los Angeles No. 3
04 KMEL/San Francisco No. 3
09 WJMN/Boston No. 3
10 WJLB/Detroit No. 3
24 KWJJ/Portland No. 3
26 KSFM/Sacramento No. 3
40 WOWI/Norfolk No. 3
07 KLTN/Houston No. 4
21 WFLZ/Tampa No. 4
49 WJBT/Jacksonville No. 4
50 WCCC/Hartford No. 4
22 KBCO/Denver No. 5
06 WYSP/Philadelphia No. 6
19 KSHE/St. Louis No. 8
Adults 25 – 54
The Clear Channel strange-hold continues in the all-important 25-54 demo, albeit down just slightly to 44% of the Top 50 Market No. 1s: WLTW/New York; WGCI-FM/Chicago; WMXD/Detroit; WALK/Long Island; WPOC/Baltimore; KBCO/Denver; WDVE/Pittsburgh; WGAR/Cleveland; WLW/Cincinnati; KGGI/Riverside; WQBW/Milwaukee; KSJO/San Jose; WHJY/Providence; WNCI/Columbus; WKKT/Charlotte; WAXQ/Middlesex**; KWNR/Las Vegas; WKUS/Norfolk; WNRQ/Nashville; WTQR/Greensboro; WYLD-FM/New Orleans; WHAL/Memphis; and WQIK/Jacksonville.
Infinity is the only other chain with a double-digit percentage (15%) for No. 1s (25-54) in the 50 biggest metros: WVEE/Atlanta; KMPS/Seattle; KYXY/San Diego; KMOX/St. Louis; WQYK/Tampa; KCJK/Kansas City; WJBW/West Palm Beach; and WRCH/Hartford.
Registering 6% apiece were Entercom (WEEI/Boston, KWJJ/Portland and KSEG/Sacramento); Radio One (KMJQ/Houston, WERQ/Baltimore and WWIN/Baltimore); and Univision Regional Mexican entries KSCA/Los Angeles, KESS/Dallas and KHOT & KHOV/Phoenix.
Checking in with 4% each are Bonneville (KOIT AM & FM/San Francisco and KSL/Salt Lake City) and Cox (WHQT/Miami and WMMO/Orlando).
The other Top 50 Market No. 1s (Adults 25-54) came from eight different group owners: WBEB/Philadelphia (WEAZ-FM Radio); WHUR/Washington (Howard University); KQRS/Minneapolis (ABC); KTFM/San Antonio (Border Media); WGH/Norfolk (Max Media); WFMS/Indianapolis (Susquehanna); KBPA/Austin (Emmis); and WQDR/Raleigh (Curtis).
Nearly one of every four (23%) Top 50 Market No. 1s (25-54) programs Country and half of those facilities are Clear Channel-owned. The complete list – by market size - includes: KMPS/Seattle; WPOC/Baltimore; WQYK/Tampa; KWJJ/Portland; WGAR/Cleveland; WKKT/Charlotte; KWNR/Las Vegas; WGH/Norfolk; WFMS/Indianapolis; WQDR/Raleigh; WTQR/Greensboro; and WQIK/Jacksonville.
Urban AC takes 15% of the No. 1 25-54 pie: KMJQ/Houston; WHUR/Washington; WMXD/Detroit; WHQT/Miami; WWIN/Baltimore; WKUS/Norfolk; WYLD-FM/New Orleans and WJBW/West Palm Beach.
Longtime 25-54 mainstay Adult Contemporary accounts for 13% of Top 50 Market leaders this Spring: WLTW/New York; KOIT AM & FM/San Francisco; WBEB/Philadelphia; KYXY/San Diego; WALK/Long Island; WMMO/Orlando; and WRCH/Hartford.
On its heels though is Classic Rock: KQRS/Minneapolis; WDVE/Pittsburgh; KSEG/Sacramento; WQBW/Milwaukee; WAXQ/Middlesex**; and WNRQ/Nashville.
Stations under the Regional Mexican banner represent 8% of Top 50 Market 25-54 Spring No. 1s: KSCA/Los Angeles; KESS/Dallas; KHOT & KHOV/Phoenix; and KSJO/San Jose.
Talk (KMOX/St. Louis, WLW/Cincinnati and KSL/Salt Lake City) and Urban Contemporary (WGCI-FM/Chicago, WVEE/Atlanta and WERQ/Baltimore) account for 6% apiece, while brand new Adults Hits (KCJK/Kansas City and KBPA/Austin) comprises 4%.
The remaining 13% of Top 50 Market stations reaching No. 1 (25-54) this spring were: WEEI/Boston (Sports); KBCO/Denver (Triple A); KGGI/Riverside (CHR/Rhythmic); KTFM/San Antonio (Rhythmic Oldies); WHJY/Providence (Rock); WNCI/Columbus (CHR/Pop); and WHAL/Memphis (Gospel).
Precisely 75% of Top 50 Market stations that reached No. 1 25-54 were also No. 1 (44%) or No. 2 (31%) 12+.
The noteworthy nugget here is that Infinity’s Kansas City “JACK” (KCJK) is No. 1 25-54, yet tenth 12+.
01 WLTW/New York No. 1
05 KESS/Dallas No. 1
07 KMJQ/Houston No. 1
09 WEEI/Boston No. 1
12 WHQT/Miami No. 1
14 KMPS/Seattle No. 1
17 KYXY/San Diego No. 1
18 WALK/Long Island No. 1
19 KMOX/St. Louis No. 1
20 WERQ/Baltimore No. 1
25 WGAR/Cleveland No. 1
27 WLW/Cincinnati No. 1
28 KGGI/Riverside No. 1
31 KSL/Salt Lake City No. 1
35 WNCI/Columbus No. 1
36 WKKT/Charlotte No. 1
38 KWNR/Las Vegas No. 1
40 WGH/Norfolk No. 1
41 WFMS/Indianapolis No. 1
43 WQDR/Raleigh No. 1
44 WNRQ/Nashville No. 1
45 WTQR/Greensboro No. 1
49 WQIK/Jacksonville No. 1
03 WGCI-FM/Chicago No. 2
04 KOIT AM & FM/San Francisco No. 2
06 WBEB/Philadelphia No. 2
11 WVEE/Atlanta No. 2
15 KHOT & KHOV/Phoenix No. 2
16 KQRS/Minneapolis No. 2
20 WPOC/Baltimore No. 2
23 WDVE/Pittsburgh No. 2
32 WQBW/Milwaukee No. 2
33 KSJO/San Jose No. 2
34 WHJY/Providence No. 2
40 WKUS/Norfolk No. 2
42 KBPA/Austin No. 2
46 WYLD-FM/New Orleans No. 2
48 WHAL/Memphis No. 2
50 WRCH/Hartford No. 2
02 KSCA/Los Angeles No. 3
08 WHUR/Washington No. 3
21 WQYK/Tampa No. 3
24 KWJJ/Portland No. 3
10 WMXD/Detroit No. 4
20 WWIN/Baltimore No. 4
26 KSEG/Sacramento No. 4
37 WAXQ/Middlesex** No. 4
39 WMMO/Orlando No. 4
22 KBCO/Denver No. 5
30 KTFM/San Antonio No. 5
47 WJBW/West Palm Beach No. 5
29 KCJK/Kansas City No. 10
Adults 35 – 64
Clear Channel owns four of every 10 (40%) Top 50 Market Spring No. 1 stations (35-64): WLTW/New York; WNUA/Chicago; WALK/Long Island; WDVE/Pittsburgh; KKCW/Portland; WMJI/Cleveland; KFBK/Sacramento; WLW/Cincinnati; KFI/Riverside**; WOAI/San Antonio; WTVN/Columbus; WKKT/Charlotte; KWNR/Las Vegas; WMGF/Orlando; WKUS/Norfolk; WNRQ/Nashville; WTQR/Greensboro; WYLD-FM/New Orleans; WOLL/West Palm Beach; and WQIK/Jacksonville.
Oldies and Adult Contemporary played a role in Infinity’s 16% of 35-64 No. 1s: KTWV/Los Angeles; KLUV/Dallas; WOMC/Detroit; KMPS/Seattle; KOOL/Phoenix; KYXY/San Diego; KMOX/St. Louis; and WRCH/Hartford.
Contributing 6% each this spring (35-64) are Cox (WSB-AM/Atlanta, WHQT/Miami and WDUV/Tampa) and Radio One Urban ACs KMJQ/Houston, WMMJ/Washington and WWIN/Baltimore.
Four different group owners accounted for 4% each. They were ABC (KQRS/Minneapolis and KGO/San Jose**); Bonneville (KOIT AM & FM/San Francisco and KSL/Salt Lake City); Citadel (WWLI/Providence and WGKX/Memphis); and Entercom (WEEI/Boston and KSEG/Sacramento).
The remaining 16% of No. 1s came from eight different group owners: WBEB/Philadelphia (WEAZ-FM Radio); KYGO/Denver (Jefferson-Pilot); KMJK/Kansas City (Cumulus); WTMJ/Milwaukee (Journal); WIXM & WKXW/Middlesex** (Millennium); WFMS/Indianapolis (Susquehanna); KBPA/Austin (Emmis); and WQDR/Raleigh (Curtis).
Adult Contemporary and Talk share bragging rights for most Top 50 Market 35-64 No. 1s this Spring (22% each); AC No. 1s include three in the Top Ten: WLTW/New York; KOIT AM & FM/San Francisco; WBEB/Philadelphia; KYXY/San Diego; WALK/Long Island; WDUV/Tampa; KKCW/Portland; WWLI/Providence; WMGF/Orlando; WOLL/West Palm Beach; and WRCH/Hartford.
Top 50 Market Talk stations reaching No. 1 this Spring (35-64) include: WSB-AM/Atlanta; KMOX/St. Louis; KFBK/Sacramento; WLW/Cincinnati; KFI/Riverside**; WOAI/San Antonio; KSL/Salt Lake City; WTMJ/Milwaukee; KGO/San Jose**; WTVN/Columbus; and WIXM & WKXW/Middlesex**.
The 25-54 leader, Country, slips to third (18%): KMPS/Seattle; KYGO/Denver; WKKT/Charlotte; KWNR/Las Vegas; WFMS/Indianapolis; WQDR/Raleigh; WTQR/Greensboro; WGKX/Memphis; and WQIK/Jacksonville.
Three Radio One properties help Urban AC register 14% of 35-64 No. 1s: KMJQ/Houston; WMMJ/Washington; WHQT/Miami; WWIN/Baltimore; KMJK/Kansas City; WKUS/Norfolk and WYLD-FM/New Orleans.
Delivering 8% each are Classic Rock (KQRS/Minneapolis, WDVE/Pittsburgh, KSEG/Sacramento and WNRQ/Nashville) and (Infinity-intensive) Oldies (KLUV/Dallas, WOMC/Detroit, KOOL/Phoenix and WMJI/Cleveland).
Two major market Smooth Jazz stations (KTWV/Los Angeles and WNUA/Chicago) account for 4% of 35-64 No. 1s this Spring, while Sports WEEI/Boston and Adult Hits KBPA/Austin comprise the remaining 4%.
A whopping 80% of Top 50 Market stations that achieved No. 1 status 35-64 were also No. 1 (58%) or No. 2 (22%) 12+.
01 WLTW/New York No. 1
07 KMJQ/Houston No. 1
09 WEEI/Boston No. 1
11 WSB-AM/Atlanta No. 1
12 WHQT/Miami No. 1
14 KMPS/Seattle No. 1
15 KOOL/Phoenix No. 1
17 KYXY/San Diego No. 1
18 WALK/Long Island No. 1
19 KMOX/St. Louis No. 1
21 WDUV/Tampa No. 1
22 KYGO/Denver No. 1
24 KKCW/Portland No. 1
26 KFBK/Sacramento No. 1
27 WLW/Cincinnati No. 1
31 KSL/Salt Lake City No. 1
32 WTMJ/Milwaukee No. 1
33 KGO/San Jose** No. 1
34 WWLI/Providence No. 1
36 WKKT/Charlotte No. 1
37 WIXM & WKXW/Middlesex** No. 1
38 KWNR/Las Vegas No. 1
39 WMGF/Orlando No. 1
41 WFMS/Indianapolis No. 1
43 WQDR/Raleigh No. 1
44 WNRQ/Nashville No. 1
45 WTQR/Greensboro No. 1
48 WGKX/Memphis No. 1
49 WQIK/Jacksonville No. 1
04 KOIT AM & FM/San Francisco No. 2
06 WBEB/Philadelphia No. 2
08 WMMJ/Washington No. 2
16 KQRS/Minneapolis No. 2
23 WDVE/Pittsburgh No. 2
28 KFI/Riverside** No. 2
30 WOAI/San Antonio No. 2
40 WKUS/Norfolk No. 2
42 KBPA/Austin No. 2
46 WYLD-FM/New Orleans No. 2
50 WRCH/Hartford No. 2
03 WNUA/Chicago No. 3
25 WMJI/Cleveland No. 3
35 WTVN/Columbus No. 3
47 WOLL/West Palm Beach No. 3
20 WWIN/Baltimore No. 4
26 KSEG/Sacramento No. 4
10 WOMC/Detroit No. 6
29 KMJK/Kansas City No. 6
02 KTWV/Los Angeles No. 7
05 KLUV/Dallas No. 8
Composite Format Winners
Some 202 Top 50 Market stations (not counting No. 13 Puerto Rico) representing 21 different formats ranked first this Spring (18-34, 18-49, 25-54 and 35-64).
With a potent 25-54 showing, Country (14.3% of all possible No. 1s) emerged as the overall winner.
Here’s the complete scoreboard.
Format 18-34 18-49 25-54 35-64 Total
Country 0 8 12 9 29 (14.3%)
Urban Contemporary 15 9 3 0 27 (13.3%)
CHR/Rhythmic 17 6 1 0 24 (11.8%)
Adult Contemporary 0 4 7 11 22 (10.8%)
Urban AC 0 2 8 7 17 ( 8.4%)
Classic Rock 0 5 6 4 15 ( 7.4%)
Talk 0 0 3 11 14 ( 6.9%)
Regional Mexican 4 5 4 0 13 ( 6.4%)
CHR/Pop 6 3 1 0 10 ( 4.9%)
Rock 2 2 1 0 5
Active Rock 2 2 0 0 4
Adult Hits 0 1 2 1 4
Oldies 0 0 0 4 4
Alternative 2 0 0 0 2
Gospel 0 1 1 0 2
Hot AC 1 1 0 0 2
Smooth Jazz 0 0 0 2 2
Sports 0 0 1 1 2
Triple A 0 1 1 0 2
Rhythmic Oldies 0 0 1 0 1
Tropical 0 1 0 0 1
Composite Ownership Winners
From an ownership perspective, Clear Channel is the clear-cut victor, as 44.5% of all possible No.1s in the four demos are in the Clear Channel camp.
Infinity was runner-up in each case; 25 different owners claimed at least one No. 1.
Group 18-34 18-49 25-54 35-64 Total
Clear Channel 23 24 23 20 90 (44.5%)
Infinity 6 9 8 8 31 (15.3%)
Radio One 5 2 3 3 13 ( 6.4%)
Univision 4 5 3 0 12 ( 5.9%)
Entercom 1 2 3 2 8
Cox 1 1 2 3 7
Emmis 3 2 1 1 7
ABC 1 1 1 2 5
Bonneville 0 0 2 2 4
Citadel 0 1 0 2 3
Susquehanna 0 1 1 1 3
Carter 1 1 0 0 2
Curtis 0 0 1 1 2
Jefferson-Pilot 1 0 0 1 2
Marlin 1 1 0 0 2
WEAZ-FM Radio 0 0 1 1 2
Border Media 0 0 1 0 1
Cumulus 0 0 0 1 1
Howard University 0 0 1 0 1
Journal 0 0 0 1 1
Max Media 0 0 1 0 1
Millennium 0 0 0 1 1
Rose City 1 0 0 0 1
SBS 0 1 0 0 1
Simmons 1 0 0 0 1
Cream Of The Crop
With the truly remarkable exception of UNO Radio Group’s Tropical WPRM/Puerto Rico, no other Top 50 Market station was first 18-34, 18-49, 25-54 and 35-64 this Spring.
The following outlets, however, managed to place No. 1 in three of those demos.
Clear Channel Urban Contemporary WGCI-FM/Chicago; Univision Regional Mexican KESS/Dallas; Infinity Urban Contemporary WVEE/Atlanta; Cox Urban AC WHQT/Miami; Infinity Country KMPS/Seattle; Univision Regional Mexican KHOT & KHOV/Phoenix; ABC Classic Rock KQRS/Minneapolis; Infinity AC KYXY/San Diego; Clear Channel Adult Contemporary WALK/Long Island; Radio One Urban Contemporary WERQ/Baltimore.
Also Clear Channel Classic Rock WDVE/Pittsburgh; Clear Channel CHR/Rhythmic KGGI/Riverside; Clear Channel Regional Mexican KSJO/San Jose; Clear Channel Rock WHJY/Providence; Clear Channel CHR/Pop WNCI/Columbus; Clear Channel Country WKKT/Charlotte; Susquehanna Country WFMS/Indianapolis; Emmis Adult Hits KBPA/Austin; Clear Channel Classic Rock WNRQ/Nashville; and Clear Channel Country WTQR/Greensboro.
Don’t forget to check out last Thursday’s “Inside Story with Mike Kinosian” (9-22-2005), which focused on the way WBEB/Philadelphia Owner Jerry Lee is testing commercials.
That – and other - Inside Radio features are archived here.
